On February 14, 2023, Valentine's Day. At 10:30 in the morning, Feng Yu (pseudonym) updated a circle of friends. "In fact, sometimes you can make a single order. Perhaps because you have just started, there are always many places that are not smooth.

From the evening of the Valentine's Day, she posted several electronic cigarette advertisements on the circle of friends and Weibo. Frozen watermelon, Blizzard Qingti, Baixiang Choir, Thai -style tyrant lemon tea ... These products that sound like fruit juice drinks are all seasoning atomized electronic cigarettes she is selling.

Feng Yu has been in contact with electronic cigarettes a few months ago. Before becoming a seller, she tried various electronic cigarettes such as the "milk cup", "violent bear", "cute tiger cup", and had experienced the trick of stepping on the thunder. "Doing this is indeed selling fake goods, buyers also understand more. When I bought it myself, I was deceived and lost. What kind of violent bear I bought, then it itchy for me. It's. "

In fact, represented by the "milk tea cup" and "cola can", these gorgeous and many electronic cigarette products are pseudo -shoddy products that are illegally produced. Generally speaking, there is no detailed Chinese description on the outer packaging of this type of electronic cigarette products. The production manufacturer's name, address and production date are not indicated, and there is no production license. There is a large safety hazard behind the products.

Electronic cigarettes are related to the health of minors, and its regulatory policy has always been one of the important issues of society. In August 2018, the State Administration of Market Supervision and the State Tobacco Monopoly Administration issued the "Notice on the prohibition of selling electronic cigarettes to minors", requiring domestic market entities to not sell electronic cigarettes to minors. This is the first time the national level has publicly introduced relevant regulatory policies to the e -cigarette market. In November 2019, the online sales channels for electronic cigarettes were completely banned.

However, this has not blocked the quiet popularity of electronic cigarettes in the young group, and the consumer group of seasoning atomized electronic cigarettes also showed a low age. According to the results of 2021 Chinese middle school students' tobacco popular monitoring released by the China Disease Prevention and Control Center, the proportion of electronic cigarettes among middle school students was 86.6%, the proportion of electronic cigarettes was 16.1%, and the proportion of electronic cigarettes now is 3.6.6 %, Compared with 2019, rose 9.2, 3.5 and 0.8 percentage points, respectively.

An important reason for electronic cigarettes in the minor group is the diversification and "dessertification" of electronic cigarettes. Adolescents are often attracted by rich fruits, tea, and dessert flavors. They are induced by "smoke -free, healthier" advertising, and are dyed with electronic cigarettes.

With the implementation of the new national standard of e -cigarettes on October 1 last year, the domestic spice of seasoning electronic cigarettes except tobacco flavors except tobacco flavors is difficult to find in compliance channels. The latest report shows that the State Tobacco Monopoly Bureau recently carried out seasonal electronic cigarettes such as "milk tea cups" and "cola can", checking 593 cases from various types of cases, 363 cases of electronic cigarette cases to minors, and operating electronic cigarette cases without licenses. From 115, 723,800 related products were seized, and the amount involved was 507 million yuan.

However, there are always people who are full of popularity and large -scale markets to test insurance with their body. Today, electronic smoke is transformed into a "sugar -coated cannon shell", and the new form of a typical representative is active in the network gray area.

Online and sales channels are seriously disorder

Even after spending on the thunder, Feng Yu still chose to make an electronic cigarette brand agent in February. At present, she specializes in a brand of Flow Flow. In her words, "Fulu is the most energetic. I am a fan of this brand. Later, I became the little boss of this brand."

According to her, this disposable electronic cigarette called "Big Easter Egg" is sold for 88 yuan, and 8ml of smoke oil can be used for about a week. "If I want to sell fake goods, I won't only sell Fulu. There are anti -counterfeiting codes in it, and then you can directly check the authenticity." Feng Yu said that he posted a photo of a product packaging. " At the entrance, a penny, one penny, and buying a fake. "

However, the "big egg" disposable electronic cigarette mentioned in her mouth has been discontinued. In fact, well -known electronic cigarette brands such as Fulu have gradually stopped producing seasoning electronic cigarettes. In August last year, Flow Fulu announced that in order to further implement the smooth implementation of the "Administrative Measures for Electronic Cigarettes" and practice corporate social responsibility, the Da East Egg series has been discontinued in the Chinese market on August 31.

In addition to the product sources, online sales channels are also in a gray area. Feng Yu is just one of the electronic cigarettes. On WeChat, Weibo, Xiaohongshu, Douyin and other major domestic social media platforms, many WeChat merchants have released advertisements such as "milk tea cups" and "cola can". In the superior or topic of "milk tea cup" and "electronic atomization rod", find buyers who buy, obtain the source of customers through comment, and then diversion to WeChat for sales and transactions.

Liang Yue (pseudonym) has been selling electronic cigarettes on WeChat for two years. There are as many as 14 types of disposable electronic cigarettes he sold, and the price ranges from 50 to 80 yuan. Relying on several product advertising pictures and the form of "one generation", he feeds up orders to superior agents.

Today, major social platforms such as Weibo and Xiaohongshu can see that Liang Yue is active to find and contact new guests, and the stable customers accumulated in the past two years have continued to run his business.

"These long -term customers will basically find me to repurchase at half a month to one month." He told the 21st Century Business Herald reporter.

When the reporter asked him whether the products sold were guaranteed, he clearly stated that the fruit -flavored electronic cigarettes sold now are banned. Sexualities are all prohibited after -sales manufacturers stealing their delivery again. "

As mentioned, the stock market and huge interests drive the manufacturers to take risks. Ai Media Consultation survey data shows that nearly 70 % of Chinese consumers prefer fruit -flavored electronic cigarettes. The strict restrictions on the seasoning electronic cigarettes of the regulatory policy have brought some manufacturers to dark and brutal growth. According to the statistics of the industry's "new consumption of blue holes", as of December 2022, a total of 612 companies have obtained electronic cigarette production licenses. However, there are far more than 600 companies that actually produce electronic cigarettes. At present, the "milk tea cups" circulating on the market are secretly produced by unlicensed manufacturers, and then flow to the market through micro -business channels.

Compliance development urgently needs platform rectification

For consumers who have purchased electronic cigarettes for a long time, although they know that the fishmarks are mixed in the market, there are countless counterfeit and shoddy products, and it is still difficult to resist the temptation of fruity electronic cigarettes. "When anxious, the electronic cigarettes are simply entering the soul." Lynch (pseudonym), who was three years old, said.

Because I hate the smell of tobacco, Linco only smokes a fruit -flavored electronic cigarette.

Since last year, Lin Man can only buy fruit electronic cigarettes through WeChat. "I have five or six WeChat merchants in WeChat. Except for one before, they are found on Weibo and Xiaohongshu." And There are only two micro -merchants she bought for a long time. "I also know that there are many fakes, and many merchants can't believe it."

Nowadays, the platform for management has become a gathering place for illegal information and bad vendors, and there is no after -sales protection. On February 15th, some users disclosed the situation of being cheated by fake goods in the "Milk Tea Cup" superior. She contacted Weishang through Weibo Super Dialogue. After buying an electronic cigarette on December 29, 2022, there was a problem with the fake carrier's excuses for the superior agent warehouse. The accident at home had no time to take care of the business and never shipped.

At the same time, illegal electronic cigarette products have serious quality problems and hidden dangers of health and safety. The overweight metal content and additives make the use of a "milk cup" equivalent to leading 75000NG lead. The 21st Century Economic Herald reporter noticed on some platforms that many consumers feedback the "milk tea cup" product to taste like fruit but very greasy. After a few days of use, dizziness, nausea, and bad symptoms such as chest tightness. And some "e -cigarettes on the top" are not real electronic cigarettes, but drugs containing tetrahydrogen marijuana or synthetic marijuana new spiritual activated substances, which are very confusing and addictive.

Faced with the spread of the market in the market, supervision and rectification have gradually strengthened. In recent months, it has carried out various operations to crack down on electronic cigarettes across the country. The National Tobacco Monopoly Agency has accumulated 226,900 law enforcement inspectors in the past four months, and 121,500 households were inspected on the spot. In terms of online channels, the platform is also urgent to set up the review mechanism with relevant departments to strengthen the combatant rectification, and to cut off the possibility of the sales of micro -business sales from the channel.

The 21st Century Economic Herald reporter noticed that as of press time, Weibo had closed the "milk tea cup" overlap. However, there are still many online sales and purchase information on the "electronic atomization rod" and other platforms.