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Electronic smoke black market leads to competition layers

Electronic smoke black market leads to competition layers

2022-12-20

Electronic cigarettes levy consumer taxes and non -fruit flavors, which leads to the appearance of black market electronic cigarettes, which also causes the electronic cigarette market to be divided into two floors. Regular brand electronic cigarette manufacturers compete in one market rules, while black market e -cigarettes follow another game rules.


At present, there are many e -cigarette companies through national standards. They are still familiar with the stage of adapting to the rules of the game. From the perspective of the number of varieties and innovation, national standardization will reduce market competition and reduce innovation. Compared with the overseas free market, the shape and taste of my country's electronic cigarettes will be solidified, just like fossils at a certain stage, forming a product form that is no longer evolved.


There are still competition between formal electronic cigarette companies, but the competition form changes. Do not allow advertising. It can only use energy in other aspects, such as attracting fans, opening the test, and solidifying the brand characteristics. Like fixed buyers, electronic cigarette manufacturers are likely to take this direction and stabilize quality and taste.


Black market electronic cigarettes can continue to attract consumers by relying on rich tastes and relatively low prices. The competition between the black market e -cigarettes will be short -term and disorderly, which is related to the characteristics of the black market.


The e -cigarette black market is because there are huge profits, but competitors cannot solidify their advantages. Assuming that a black market electronic cigarette producer is very successful, the product is favored by consumers, the product quality is unique and the quality is not quality, and the price is reasonable. This product is reasonable. This product is reasonable. This product is reasonable. The sales volume will definitely be sought after by consumers. In order to keep consumers in mind, the easiest way is to fixed the appearance of the product, and the marks are obvious. For example, trademarks, realizing branding, can be easier to achieve consumer identification and form duplicate consumption.


However, once this is done, it is to expose themselves to the enforcers. Once the sales volume is too large and the performance is too prominent, it will give law enforcers a greater motivation. Those with illegal illegal want to make money, but they do not want to be arrested. The rational approach is to hide as much as possible in the dark, not showing the mountains and not showing water, or shot a shot. If a fixed logo cannot be formed, there is no way to distinguish which product is better. It is necessary to rely on the promotion of channels. The rational approach is to make the cost as low as possible, leaving enough profits to the channel, so that the channel has the power to promote its own products.


Illegal electronic tobacco factories may produce good quality products, but they do not do so. They do not need long -term thinking, as long as they make fast money.


The quality improvement and technological progress of product rely on certain capital and technical accumulation. After the black marketization, even if the producer makes money, the funds will not be used for upgrading, and will not be used for scientific and technological research and development. Instead, the profit they earn will be transferred as soon as possible and whitewashed as soon as possible.


This is also in line with the characteristics of black market products. For example, those products that wipe the balls, products without trademarks, are mostly inferior quality. Because the black market generated by administrative orders also has this characteristic. A huge black market was produced after the US banquet order. According to statistics from the official record of the United States, there were more than 10,000 people who died because of drinking and poisoning during the past 14 years. Use industrial wine to blend high poisonous wine. The United States issued a ban on alcohol to improve the physical health level of the United States, but in the end it is contrary to their wishes.


China's electronic cigarette pattern will be more complicated. There is a legal market for electronic cigarettes. The legal market and illegal market are clear, and the two are as isolated from each other as oil and water. There are some weak competition between brand owners and brand vendors, and there are also some weak competition between black market products, mainly for the channels for competition.


Without policy restrictions, these black market products will not exist. Black market products squeeze out a large part of the market for legal brand vendors, which is also a substitutional relationship. If the legal merchants and the black market products are put on a horizontal line, such as no taxes have various flavors. These black market products will withdraw from the product quality. Consumers will choose the brand of the brand. The product is better, and the market itself has the ability to purify.


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