Lan Cave New Consumption Report, February 15th, according to foreign news reports, an popular Chinese electronic cigarette company ELF BAR said it is donating thousands of dollars to the American Cancer Association to work hard to prevent young people from using electronic cigarettes, but it should be timeless The cancer tissue said it never agreed with this cooperative relationship and ordered the company to stop.

The company called ELF BAR announced in January that it is developing a plan called lighthouse guardian plan to prevent young people from taking electronic cigarettes. Part of the plan includes donating to the Names of the Names for each button on the ELF BAR website. The company claims in a post -deleted press release that the total donation will exceed 10,000 US dollars.

But in a statement, the American Cancer Association stated that it would not accept these donations and ordered the company to stop revealing to the public that they were cooperating.

"The American Cancer Association does not cooperate with tobacco companies, nor does it accept the funds of tobacco companies, and has issued a stop and termination letter to ELF BAR to prevent further public deception." The statement says.

Phillips refused to be interviewed, but a spokesman shared the organization's stop and stop letter of the organization, saying that the organization requested that ELF BAR immediately stopped all the names of the name of the American Cancer Association. Related, including deleting any future use of ACS and ACS trademarks in the company's marketing materials.

An expert speculates that ACS may sue ELF BAR to court on the grounds of false advertising or false endorsement. The judge may order ELF BAR to stop using the name of the organization.

"They may have to go to court, but if the facts you say, I think the court will be willing to grant a preliminary ban," said Mark A. Lemley, a trademark law expert at Stanford Law School.

So far, 30,000 people have signed up to participate in the Lighthouse program of ELF BAR. Users need to enter their emails when registering; it is unclear whether ELF BAR will use these emails for marketing purposes.

Tobacco control organizations and media institutions are increasingly called on ELF BAR to produce disposable electronic cigarettes such as cola, marshmallow, and watermelon happy candy, because it has the role of young people to suck electronic cigarettes. Its products are very popular on Tiktok, and the number of label ELF BAR has reached 1.6 billion. The famous videos include one person to open the box of the ELF BAR theme Aquarius. Another display allows people to use multiple elf bars to make self -made equipment at the same time, and one person is dressed as ELF BAR in Halloween.

The national survey data in 2022 found that more than half of high school -age electronic cigarette users currently use disposable products like ELF BAR, although the company has not been listed as one of the most popular brands of the year.

There is very little information on the Internet about who has and run ELF BAR. The press release listed the company's CEO as Victor Xiao, and he did not have a comprehensive Internet movie information. The ELF Bar packaging sold by Washington reads that the product was produced by Guangdong Chidet Corporation for Miracle (Shenzhen) Technology Company. Both companies are located in China.

Unable to contact ELF BAR comment. The company's initial press release issued by the Public Relations Website of Public Relations seems to have been deleted, but the promise of donating to the American Cancer Association is still published on the company's official Facebook page.