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Feelm and Tsinghua Academy of Fine Arts deepen cooperation: focus on more comfortable and environmentally friendly electronic atomizes products

Feelm and Tsinghua Academy of Fine Arts deepen cooperation: focus on more comfortable and environmentally friendly electronic atomizes products

2023-02-18

Lan Cave New Consumption Report, February 16th, Blue Cave learned that recently, Professor Marseille, Dean of the School of Fine Arts of Tsinghua University, led a team to visit Simo's headquarters, and the design team of FELM product design team with Simor and Simo's technology brand. The results of cooperation were conducted in -depth discussions.


Tsinghua Academy of Fine Arts team and Feelm have clearly clarified the social significance and market prospects of developing environmentally friendly products. At present, the two parties have made some breakthroughs in two major directions of environmental materials and environmental protection product technology. Related results are being tested internally.


The Tsinghua Academy of Fine Arts is one of the most influential art and design colleges in China. It has been rated as one of the world's 60 best design institutions in the world by the United States "Commercial Weekly". Professor Marseille has taken the team to complete the design of the "Snowflake" torch of the Beijing Winter Olympics, as well as the opening and closing ceremony of the Beijing Summer Olympic Games and the Guangzhou Asian Games.


It is reported that Feelm has cooperated with the School of Fine Arts of Tsinghua University for three years. The two teams have long discussed and explore the design concepts of the forefront of global electronic atomizer products through technical analysis such as consumer behavior research, product analysis, human -machine analysis and other types of market research. Essence The FEELM design team has also won the design concepts such as the design concepts of environmentally friendly paper electronic atomizers and dustproof electronomic atomizers, and won the Red Dot Design Award, IF Design Award, and IDEA Design Award.


The research results show that young consumers who are active in universities and workplace tend to use more time for work and learning, so they pursue more convenient and comfortable lifestyle. "The global environmental protection trend has deeply affected the daily life of young people, and domestic companies have also emphasized the protection of the natural environment. Therefore, our team will take more flexible and environmentally friendly product reform directions as the focus of research." Professor Marseille said.


After long -term cooperation with the Tsinghua Academy of Fine Arts, the Feelm product design team further learned from the human mouth, hand, and elbow muscle structure according to the characteristics of electronic atomization products. Is the mystery, and the impact of the atomized mouth of different shapes and sizes on consumer mouth and periodic muscles, different weights and sizes of models and size opposite products holding product comfort have proposed a variety of design solutions.


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