According to the latest figures from the Global Organization for Tobacco Harm Reduction (GSTHR), there are currently approximately 82 million e-cigarette users worldwide. According to the report, the number of users in 2021 has increased by 20% compared with the data in 2020 (about 68 million), and e-cigarettes are growing rapidly around the world.

The U.S. is the largest e-cigarette market worth $10.3 billion, followed by Western Europe ($6.6 billion), Asia Pacific ($4.4 billion) and Eastern Europe ($1.6 billion), according to GSTHR.

In fact, the number of vapers worldwide is increasing despite GSTHR's database showing that 36 countries, including India, Japan, Egypt, Brazil and Turkey, have banned nicotine vaping products.

Tomasz Jerzynski, Data Scientist at GSTHR, said: “In addition to the general trend of a significant increase in the number of e-cigarette users globally, our research shows that in some countries in Europe and North America, users of nicotine e-cigarette products are growing at a particularly significant rate.”

“Each year, 8 million people worldwide die from smoking cigarettes. E-cigarettes provide a safer alternative to cigarettes for 1.1 billion smokers around the world. Therefore, the growth in the number of e-cigarette users is a very important way to reduce the harm of combustible cigarettes. positive trend."

In fact, as far back as 2015, Public Health England stated that vaping nicotine products, also known as e-cigarettes, are about 95% less harmful than smoking cigarettes. Then in 2021, Public Health England revealed that vaping products had become the main tool used by UK smokers to quit smoking, and the journal Cochrane Review found that nicotine vaping was more effective than other quit methods, including nicotine replacement therapy. success.