Two professional cyclists have toured Italy in 2020 and 2021 to educate the public about the knowledge and public health benefits of e-cigarettes. The third long-distance trip this year is coming, this time the theme is "Ride for Vape" for e-cigarette riding, planning to ride 700 kilometers from Turin, Italy to Strasbourg, hoping to educate in this way The public and politicians, let them know that e-cigarettes are less risky than combustible tobacco.

One of the riders, Umberto Roccatti, an e-cigarette owner, shared during the ride how his life was changed by switching to e-cigarettes. Before vaping, he smoked about 30 cigarettes a day for more than 15 years. And e-cigarettes can help smokers make lifestyle changes and normalize their health. The purpose of the campaign is to let people suffering from tobacco harm know that there are better alternatives.

Roccatti, who is also president of the Italian vaping association ANAFE and vice-president of the European Independent European Vaping Alliance (IEVA), believes the WHO needs to reconsider its outdated smoking cessation strategies and recognize the potential of e-cigarettes in reducing global smoking rates. Especially in poor countries where smoking rates are particularly high, ignoring e-cigarettes means more public health crises due to tobacco.

The number of smokers who are properly informed about e-cigarettes is still relatively small, resulting in many smokers who are unaware of real e-cigarettes, greatly increasing their risk of developing smoking-related diseases. Tobacco consumption is the most important cause of premature death among the public in the EU, causing nearly 700,000 deaths each year, and around 50% of smokers are at risk of premature death, which is completely avoidable, provided the public is aware of electronic Smoke has the correct perception.