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Linyi Electronic Cigarette Market Visit: Consumer attitudes have changed, and most stores host is not optimistic

Linyi Electronic Cigarette Market Visit: Consumer attitudes have changed, and most stores host is not optimistic

2022-11-15

Starting from November 1, the new regulations for electronic cigarettes are officially implemented. Electronic cigarette consumption tax taxes are electronic cigarette products, including electronic cigarette products sold by cigarette bullets, smoke and cigarette bullets and tobacco. The tax rate is 36%, and the tax rate of the wholesale link is 11%. Earlier, "Electronic Cigarette Mandatory National Standards" also required all fruit -flavored electronic cigarettes to get off the shelf. After these regulations are implemented, what impacts and changes will bring, and reporters from Lingbao Merchants have conducted field visits and understanding.




New rules have begun to implement electronic cigarette prices rising


On November 9, a reporter from Linbao Rong Media came to a retail e -cigarette shop in Linyi to visit and found that after the implementation of the new regulations, the price of a number of electronic cigarettes in the store has been raised, of which the price of two components, including smoke and smoke bombs, There are rising, especially the price of smoke bombs has risen significantly. The retail price of the three -fits smoke ammunition per box was 99 yuan, and the price has now risen to 139 yuan. "Since the consumption tax is levied on November 1st, the entry price of our goods has begun to rise. The current purchase price has caught up with the previous sales price. After levying the consumption tax, the rise in e -cigarette retail prices is the most obvious change. Factors producing electronic cigarettes increase the factory price, and retailers must have risen with it. %.


According to the differences between materials and functions, the original price range is 100 to 300 yuan. Now the retail price of smoke utensils has risen by 30 to 40 yuan, and even higher -grade increases of 100 yuan. The price of cigarettes can be bought at about 200 yuan, and now it takes at least 300 yuan. In this price, it is difficult to attract new customer groups. "Sun Qinhao told reporters.




Relief in gross profit to gradually change the merchant


On November 11th, a reporter from Lingbao Merchants came to an electronic cigarette shop on Jinan Road, Beicheng New District. When I walked into the store, we can see that there are several boxes of electronic cigarettes of different brands on the shelves. Make carved, grapefruit and other brands, from time to time, customers come to buy inquiries. "After levying the consumption tax, the price of electronic cigarettes has increased by more than half. For example, the previous one sold for 60 yuan, and now the price is 60 yuan." Mr. Yang said, "Three nearby soldiers sell electronic cigarettes. I won't sell it after the inventory is ready. "


The previous "Electronic Cigarette Mandatory National Standards" was officially implemented. The main content of which can be summarized as: individuals, legal persons or other organizations who have not obtained a tobacco monopoly license shall not conduct electronic cigarette -related production and operation business. The frame, as well as the national unified electronic cigarette transaction management platform only provides national standard tobacco -flavored electronic cigarettes and smoke utensils with children's locks.


Now that the e -cigarettes increase the price increase, the owner has fallen into a dilemma. If the purchase price has risen at the previous price, the cost increase will fall on the owner. Moreover, the gross profit is too low, and the owner cannot maintain normal operation. If the price increases according to the wholesale price, the retail price of electronic cigarettes will inevitably rise.


Mr. Yang, an operator, also said that the national standard tobacco -flavored electronic cigarette currently on sale has rising prices. Customers who like tobacco flavors will be bigger, and they will consider cost -effectiveness. Essence


After visiting and understanding, most of the electronic cigarette operators have an optimistic attitude towards the future development of the electronic cigarette industry. "In the later period, the electronic cigarette industry may not have the form of a specialty store, and it will be included in the supermarket." Mr. Yang said.




Upgrade the threshold for early adopters to guide health consumption


With the changes and implementation of the electronic cigarette industry policies and measures, the attitude of electronic cigarette consumers has also changed. "I was in the pit electronic cigarette at the time. I just felt the good smell of fruit. Now there is only tobacco flavor, it is not interesting." Mr. Zhang, a citizen, said.


Consumers Ms. Li said that electronic cigarettes levied consumption tax, raised their prices, upgraded the threshold, and limited the consumption of some young people to avoid more young people's adopters. This also prompted electronic cigarette companies to think of certain thinking.


From the new rules to the collection of consumption tax, from the ban on the sale of fruit -flavored smoke bombs to the price of smoke ammunition, from the perspective of consumers and operators, the electronic cigarette industry seems to have entered the time of adjustment. Leaving; however, the consumption tax of electronic cigarettes has a certain role in the long -term development of the industry. This time, electronic cigarettes levy consumer taxes to raise electronic cigarettes to traditional tobacco to the same position, and tax on taxes in category B. This measure meets the overall management requirements of the tobacco market, reflecting the fairness and unity of tax systems.


"By levying consumption taxes, on the one hand, it can increase fiscal revenue, and on the other hand, inhibit the excessive expansion of electronic cigarettes, which is conducive to promoting the rational development of the electronic cigarette industry." Song said that after levying consumption tax, my country's electronic cigarettes are aligned with traditional cigarettes in terms of production specifications, circulation sales, and taxation. Industry risks will be significantly released, which will help promote the industry's standardized development.


Gao Song also said that consumption tax is a kind of in -price tax, that is, taxes are reflected in the price of goods. After the electronic cigarette consumption tax is levied, the price of electronic cigarettes will inevitably increase, which can play the role of consumption tax guidance, thereby guiding everyone to reduce the consumption of electronic cigarettes and achieve the purpose of "controlling tobacco".


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