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More than two months after the new regulations of the e -cigarettes, the reporter investigated: Are there still merchants increased their prices to clear inventory?

More than two months after the new regulations of the e -cigarettes, the reporter investigated: Are there still merchants increased their prices to clear inventory?

2022-12-17

On October 1, the "Electronic Cigarette Mandatory National Standard" (hereinafter referred to as the "electronic cigarette national standard") was officially implemented, and fruit -flavored electronic cigarettes were completely banned.


The implementation of the "electronic cigarette national standard" has passed more than two months. Can the fruit -flavored electronic cigarette really not buy it? A reporter from the Consumer Quality News recently found that some merchants still risk "increased the price and clear inventory", with a maximum increase of nearly double the price.


Offline: Some merchant risks "increase in price and clear inventory"


In the past electronic cigarette market, fruit -flavored electronic cigarettes were absolute mainstream. Only one brand could have dozens of flavors of smoke bombs, especially favored by minors. After the implementation of the new national standard, can I still buy fruit -flavored electronic cigarettes on the market?


On December 9th, the reporter came to the RELX Yuejun Store in Nanya Muck Street, Chengdu to ask if there was a fruit smoke ammunition for sale. The store asked, but the price was high, and it said that the tobacco -flavored smoke bombs had signs of price increases. Faced with reporters asking how to buy fruit smoke bombs, the clerk was unwilling to say relevant information.


Later, the reporter came to Yuejie Evergrande Square Store. The boss told the reporter that the balance in his store was almost cleaned up after the policy was released, but some people were selling in the circle of friends. When the reporter asked if we could recommend WeChat to sell people, the boss said that he could try other versions of the smoke bomb.


The reporter saw a message in the circle of friends showing that some agents have released the signal of fruit -flavored electronic cigarettes and reminding stocks since mid -September. In taxation, the price of atomization bomb rose to 130-150 yuan/box. "This also means that each box will increase by 30-50 yuan.


Online: There are still merchants who sell fruit -flavored smoke bombs


In addition to regulating offline stores, online electronic cigarette sales have also been banned.


When a reporter searches for electronic cigarettes on multiple e -commerce platforms, the page will jump directly to the "Green Network Plan" interface and inform "no citizen, legal person or other organizations may not sell tobacco monopoly through information networks" or directly display "no product finds the product "Search for multiple electronic cigarette brands and keywords such as" electronic atomizer "and" atomized smoke mouth "showed no related product search results.


But did the electronic cigarette really disappear online?


On December 10, after searching the keyword "Fruit Electronic Cigarette" on Taobao, the reporter showed "very sorry, no related babies were found."


Later, the reporter randomly contacted a customer service, and the other party immediately said, "The platform is banned, and the relevant questions cannot be repaid."


Subsequently, the reporter used the name of electronic cigarette brands such as "RELX" as keywords in the QQ group, and multiple QQ groups would pop up. After the reporter entered the group, it was found that some merchants were selling fruit -flavored electronic cigarette bullets in the group.


In Baidu Post Bar, the reporter searched for "Yue Carving" and saw a number of netizens selling fruit -flavored electronic cigarettes. A netizen named Phantom Steam posted, "Fruit Fruit Egg", and another netizen named Coffee Coffee The post said, "Yue K fruits can not be finished, there are a few boxes."


In addition, social platforms such as WeChat and Weibo have also become an important channel for electronic cigarette sales. The reporter searched through WeChat to add a merchant selling electronic cigarettes. The merchant immediately sent various flavors of smoke ammunition maps, and said that "those who have inventory can be shipped."


Electronic cigarettes can be used to promote the long -term development of the industry


In this regard, Chen Zhong, an expert in the electronic cigarette industry, said that the formal effect of the prohibition of the sale of cigarettes from tobacco -remove cigarettes means that the electronic cigarette industry has entered the "era of evidence operations."


Chen Zhong said that since the "Administrative Measures for Electronic Cigarettes" was promulgated, some physical stores have been closed and withdrawn from the store. On the one hand, it is because consumers' acceptance of tobacco -flavored electronic cigarettes is not so high. "For example, most of the female users who like to use fruit flavors cannot accept the taste of tobacco. And these users account for the proportion of the entire user group, about 20%-30%."


In addition, new users and old smokers have a process of accepting tobacco -flavored electronic cigarettes. Therefore, some operators are even shop owners who have already held certificates. They will be more cautious when considering factors such as rent, labor costs, and future sales of tobacco -flavored electronic cigarettes.


Zhang Shule, an observer of the Internet industry, believes that incorporating electronic cigarettes into supervision will essentially the return of the e -tobacco industry in the name of developing the market in the name of health and free from traditional tobacco supervision. Dust is settled, which has a substantial promotion of the long -term development of the industry.


"For merchants, they should be produced and sold strictly in accordance with the standards. They can make bidding to strive for market recognition and must not be over the red line." He said that the new regulations have determined from the identity. In the past, marketing methods that deliberately blurred identity were no longer feasible.


Zhang Shule said that the new regulations have never been "removed" to electronic cigarettes by the protection of the new regulations, which can effectively eliminate the negative effects of electronic cigarettes on minors. At the same time, electronic cigarettes in campus, e -commerce and other places are incorporated into the field of tobacco monopoly, avoiding the "harm" of e -cigarette borrowing networks and shops around the campus. He said that in the past, the supervision of electronic cigarettes was difficult to touch, and there were laws in the new regulations. Relevant departments should find and investigate strictly together, and not only physical stores, but also various online stores that avoid keywords to avoid keywords.


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