New Consumer Report, November 17th, according to foreign news reports, VUSE electronic cigarettes continue to expand its leading advantage of US market share in the month and annual comparison.

The latest convenience store data analysis released by Nielson on Tuesday covers the four weeks as of November 5.

According to Winston-Salem Journal, VUSE is owned by RJ Reynolds Vapor Co., which has risen from 40% in the previous report to 40.4%, while Juul decreased from 28% to 27.6%.

Vuse expanded its year -on -year advantage to 34.4% to 31.5%, while in the previous report, 33.6% to 32%.

Just in May 2019, JUUL also occupied 74.6% of the US e -cigarette market share.

According to Barclays Bank, Nelson mainly covers large chain stores. For smaller chain stores, such as electronic cigarette stores, the group infer the trend, which is why the trend changes will not immediately appear in Nielson.

The third -ranked NJOY was flat at 2.8%, and the Blu Ecigs of Fontem Ventures was flat at 1.4%.

In the latest report, JUUL's 4 weeks of US dollar sales have decreased from 50.2% in August 10, 2019 to 20.1% in the latest report.

In contrast, Reynolds VUSE rose 35%in the latest report, while NJOY rose 7.6%, and Blu Ecigs fell 35.4%.

On November 11, JUUL confirmed that he would lay off as many as 400 people and obtained financing from the earliest investors.

Many media, first of all, the Wall Street Journal and CNBC of the Wired Business Channel, reported that the layoff plan also included cutting its operating budget by 30% to 40%.