According to news on February 27, according to foreign news reports, Philip Morris Limited (PML) in the UK has launched Veeba to enter the disposable product market in the UK. The product is called a senior option in this category.

Veeba has nine flavors to choose from, including Gold, Indiblue, Turquoise, Yellow-Geen, Summer, Red, Classic, CORAL PINK and MAUVE. The supplier said that compared with cigarettes, the harmful chemicals emitted by cigarettes were reduced by more than 99% average, but it was not without risks, because the nicotine it provided was addictive and it was only applicable to adults.

The nicotine content of its electronic smoke liquid is 1.8%(20 mg/ml). Each production batch obtains an analysis certificate (COA), and is received regular and random inspections to ensure that the equipment has the correct liquid component and nicotine content.

Veeba's recycling plan also supports and encourages users to handle equipment used in responsible and sustainable ways. The product is cleaned and separated according to the type of materials, and then recovered into the original format of manufacturers to make new products.

According to the supplier's marketing practice, the design of the packaging, equipment and flavor descriptors is only for adult smokers.

It explains that Veeba does not use the flavor description of young people to commercialize, such as images or descriptions of candy or desserts, or colorful or gorgeous equipment or packaging. Instead, the delicate color and functional flavor descriptor work together with the youth access prevention plan of PML, focusing on providing the opportunity to use Veeba for existing adult nicotine users and adult smokers.

Kate O'dowd, the person in charge of PML business planning, said: Veeba proves that the responsible disposable electronic steam equipment can meet the needs of existing adult nicotine users and bring returns to retailers. Persistent. Retailers can rest assured that they are listed on Veeba. They are smokeless products that meet local laws, and in many cases, they strive to go further.

KAM represents the exclusive data released by PML. It is found that 43% of British convenience retailers are more inclined to carry out business to commercialize the commercialization of smokeless products.

The data also shows that retailers list the price, taste range and convenience as key factors that adult smokers will consider when choosing smoke -free alternatives in 2023.

Veeba's proposed retail price is £ 4.99, which can be purchased at the participating wholesalers and PML digital trade participation platforms (DTE), and will receive support from retailers to introduce preferential support.