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Philipo will provide IQOS training for British e -cigarette retailers

Philipo will provide IQOS training for British e -cigarette retailers

2022-12-29

Philipmoris Co., Ltd. has hired more than 30 electronic cigarette managers and executives to focus on encouraging British electronic cigarette retailers to expand its products in order to include IQOS and provide full guidance and training of IQOS products.


In 2021, heating tobacco categories accounted for 18.6%of the total number of risk products markets in the UK. Kate Odode, the leader of business planning in Philip and Ireland, emphasized that with the addition of heating tobacco products, British retailers added a safer alternative product within the existing product range.


He said, "Hundreds of independent electronic cigarette stores in the UK now list the heating tobacco products, adding additional sources of income to their business. With IQOS, retailers have a choice of replacement options for existing products to supplement existing products. ——In a real tobacco choice for customers. This kind of tobacco is heated, non -burning, and is less harmful than cigarettes. We firmly believe that in the next 10 to 15 years, many types of methods can accelerate the end of British cigarette sales ","


A lawsuit involved in Fimo


In 2021, due to a lawsuit, Philip Morris International and Ochiya were forced to stop selling and importing IQOS around the United States. The reason was that in May 2020, the tobacco giant British and American Tobacco Company (BAT) sued Fimo International in the United States and Germany, claiming that Philip International's heating and non -combustion equipment IQOS of IQOS violated its patent.


In the United States, British and American tobacco have proposed two patent infringement claims to Fimo International. Both parties require damage caused by compensation and prohibit the import of the product. After losing the case, Fimo International has always focused on other markets.


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