Generally speaking, the pod is the mouthpiece part, and some factories glue the atomizer together with the pod or e-liquid according to customer needs to make a disposable atomizer. The advantage of this is that it can greatly improve the taste and smoke volume of electronic cigarettes, and at the same time, the quality is more stable, because the atomizer is the most easily damaged, traditional electronic cigarettes are a separate atomizer, which will break in a few days. . The liquid is injected by factory professionals, which avoids the problem of too much or too little liquid injection, which causes the e-liquid to flow back into the mouth or flow to the battery part to corrode the circuit. His use time is longer than other pods.

This technology is now only owned by very few brands. The structure of the atomizer is a heating element, which is powered by a battery to generate heat, so that the e-liquid next to it volatilizes to form smoke, so that when people inhale it, it achieves the effect of "swallowing clouds and spit".

Objectively speaking, it is impossible to draw a definite conclusion on whether e-cigarettes have the effect of smoking cessation. However, Internet Jianghu (VIPIT1) believes that from a commercial point of view, the category positioning of electronic atomization products largely determines the level of the growth ceiling.

Doing electronic atomization hardware or tobacco may be a "multiple choice" faced by e-cigarette brands.

On the one hand, cooperating with domestic traditional tobacco companies and exploring new cooperation models is the only way to further expand the penetration rate of the e-cigarette market. With the help of channel power, brand power, and user community power, we will continue to develop new growth space for e-cigarettes. However, compared with the "Big Mac" size of traditional tobacco companies, such cooperation is also full of dangers, and there is a possibility of being annexed if it is a little careless.

On the other hand, it has transformed itself into health electronic atomization hardware products and entered the big health track. For patients with respiratory diseases and pharyngitis, the treatment effect of atomized drugs is better, and there is also a large market space for products such as throat moisturizing in China.

In fact, in the direction of electronic atomization products, some companies have begun to make relevant layouts. In September this year, RELX announced that it has recently opened a life science laboratory, which will systematically study the harm reduction degree of electronic atomized aerosols at the level of human cells and animals, and conduct preclinical safety assessments.