Recently, the popular science evaluation self -media "Dad's Evaluation" released a video of "alert children's electronic cigarettes", which exposes a product called "gas mouth gum" but is very similar to electronic cigarettes. The product can spit out the smoke in a sip. The appearance of the product is "cute", and the packaging is like a snack. In fact, it is a "children's electronic cigarette" that is strongly attractive to minors. Similar to the "Gas Gum", the "milk tea cup" with a wide variety of categories has also quietly risen. (Red Star News on November 27)

Recently, the "children's electronic cigarettes" such as "gas mouth gum" and "milk tea cups" successively "invaded" campuses, and even became trendy objects in the youth groups. These things have strong attraction to minors and seriously damage the physical and mental health of young people. So why are teenagers so obsessed with these items?

First of all, the manufacturer firmly seized the use of the adolescent group and mastered the trend of consumer psychology. The manufacturer made electronic cigarettes into lovely cartoon images such as milk tea, machine cats, and little yellow people loved by teenagers, and also derived a variety of fruit flavors. Moreover, the product is convenient, especially for students at school, no need to ignite with fire, which has a strong temptation for teenagers. When some merchants are sold, they will not carefully check the customer's ID information. Even when the buyer was a minor, he did not stop selling, but avoided the platform tracking and transferred to WeChat transactions. It can be seen that the merchant has "know this" and will be fixed on the threshold for the purchase of electronic cigarettes set by minors.

Secondly, the merchant seized the youth group "from the public." Psychotherapist believes that the "milk cup" with a cute image is combined with atomized products, and its novelty has a strong attractiveness to teenagers. When the child gets a "milk tea cup", it may show off and share with other friends like getting a novel toy, so as to be popular among the children. Asked about the reasons for pumping fruit flavor electronic cigarettes, many students believed that the image of "swallowing clouds and fog" was very handsome. Obviously, merchants have also seized the "follow -up" psychology of students. On the online platform where young people live, many products have been released, and many agents are sold here. From the perspective of the reading volume of various types of posts and the age ranking of fan, these propaganda methods have indeed a greater impact on the youth groups.

Again, when some students choose electronic cigarette products, in addition to the above reasons, they also feel that the e -cigarettes are not harmful to the traditional cigarettes in their hearts. At the beginning of the development of the electronic cigarette industry, there was indeed a gimmick of "quitting smoking" to publicize. So, is it really? Studies have shown that electronic cigarette exposure can cause adverse effects on the development of nervous system, cardiovascular system, and respiratory system, and electronic cigarette components can also cause damage to reproductive systems. The research on the reproduction and development of electronic cigarettes is urgent. Although electronic cigarettes do not contain caramel, there are still many other carcinogens, and the reproductive system has been in a state of not fully developing in adolescence, and it is more likely to be affected by carcinogens. Therefore, it has great damage to the physical and mental health of teenagers.

In summary, producers have mastered the psychological consumption trends and psychological effects of adolescents, so that young people are deeply attracted by these electronic cigarette products. However, such "children's electronic cigarettes" products have greatly damaged the physical and mental health of young people. Relevant departments should strengthen supervision, crack down on illegal and violations, and resolutely curb the development trend of young people into "old smokers". At present, the government has begun implementation of strong regulatory measures and mandatory standards for the electronic cigarette industry, including banning the sale of fruit -flavored electronic cigarettes and prohibiting send any form of electronic cigarette advertisements to minors. We look forward to the "barbaric development" situation of the electronic cigarette industry ends soon.