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Simer's disposable solutions will be introduced in Indonesia, and it may jointly develop special batteries with Yiwei Lieneng

Simer's disposable solutions will be introduced in Indonesia, and it may jointly develop special batteries with Yiwei Lieneng

2022-10-24

Blue hole New consumer report, October 24 news, IECIE Indonesia electronic Atomization exhibition closed on October 22, the exhibition site, Simer with the world's first ceramic core one-time solution FEELM Max exhibition, at the same time, Simer executives also introduced the latest developments of FEELM Max.


In recent years, Southeast Asia, with its population base and market development potential, has become the industry's new favorite. The total electronic atomization market in Southeast Asia is expected to grow by 29% in 2023, according to Euromonitor.



Since its launch, FEELM Max has been recognized by many customers around the world by virtue of the advantages brought by its ceramic core technology. At present, Feelm Max has been sold in more than ten countries such as the United States, the United Kingdom, Belgium, the Netherlands, Italy and so on.


In this exhibition, FEELM Max also brought the innovative design of "transparent liquid bin" to solve the pain point of consumers who do not know when the atomization solution will be exhausted, so that they can know the use progress of atomization solution in time. In addition, FELLM Max has created a series of environmental protection and large size solutions to meet the needs of different consumers. The shapes are more variable, such as box, cylinder, and flat.


Clayton Shen, Vice President of FEELM Group and Vice President of FeelM Business Group, also shared with the audience on the topic of "From the Past to the Future: Technology Innovation Drives the Continuous Progress of Atomization Industry -- from Bullet Exchange to Disposable".


Clayton Shen said in his presentation that closed tobacco is currently the fastest growing category in the new tobacco market and will hold the majority of the market in the long term. The closed type is divided into two categories: bullet exchange type and disposable type. In the past, in the field of bullet exchange, the ceramic core cracked the long-standing pain point problems in the industry, such as leakage and burnt taste, leading the industry into the "ceramic era". VUSE, the world's largest closed-end brand by market share, NJOY, the No. 3 brand in the U.S., VAPO, the No. 1 brand in New Zealand, HEXA, the No. 1 brand in Belgium, and HAKA, the No. 1 brand in Korea all use ceramic core technology in their products.


In the disposable field, ceramic core is also bringing a new revolution. Clayton Shen says FEELM Max has largely improved the pain points of current disposable products, such as taste decay, burnt taste, poor taste, and weak battery life.


Clayton Shen also revealed at the site that batteries specifically designed for disposable products, jointly developed by Symol and Yiwei, have also been incorporated into the FEELM Max solution.


Technical innovation has been promoting the continuous progress of atomization industry, which also makes the industry to give more expectations for FEELM Max series solutions. It is reported that FEELM Max has just won the Golden Leaf Award "the most Promising Innovation Technology Award" at GTNF, the world's most influential industry summit.


The company invested 604 million yuan in research and development in the first half of this year, up 156% from the same period last year, with 14 basic research institutes in operation worldwide. As of June 30, Symol had 1,472 R&D specialists, accounting for more than 40 percent of the total.


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