The national standard electronic cigarette has been implemented for two months, and the sales of legitimate electronic cigarettes are bleak. A major reason is that a large number of illegal electronic cigarettes are overflowing. The regulatory authorities should protect the interests of legal electronic cigarette practitioners and crack down on illegal electronic cigarettes.

After the implementation of the new national standard on October 1, compliance companies cannot produce and sell fruit -flavored electronic cigarettes. However, a huge e -cigarette black market appeared, and the "three -none" electronic cigarettes arrived in the hands of consumers through various channels. Now the form of electronic cigarette products has changed, and the bomb -type electronic smoke has been lost. The milk cup and cola cup are popular. , Rough workmanship, but low price, can meet consumer needs.

The national standard electronic cigarette is difficult to sell. On the one hand, it is because it can only sell tobacco flavors now. Previously, the consumption of fruity electronic cigarettes accounted for more than 90%. It is difficult to make consumers change consumption habits. Fruit electronic cigarettes are more in line with human nature from the taste. Smoking traditional cigarettes or tobacco -flavored electronic cigarettes will feel bitter, causing taste discomfort.

On the other hand, because of the price. On October 25, the Ministry of Finance and others issued the "Announcement on the Consumer Tax of Electronic Cigarettes". The tax rate of electronic cigarette production (import) was 36%, and the tax rate of the wholesale link was 11%. Essence This has led to 40%of the tax ending price of electronic cigarettes, and consumers cost 100 yuan for each 100 yuan, 40 yuan is tax, resulting in the terminal price of the terminal more than 30%. This makes it difficult for consumers to accept.

The taste of electronic tobacco is to the taste of tobacco to draw the level of real smoke to reduce the number of smokers; consume the consumption tax of electronic cigarettes to traditional tobacco, and increase the source of government tax. Objectively speaking, the new rules have severely weakened the competitiveness of national cigarettes, and supervisors need strong measures to protect the interests of practitioners.

The technical threshold for electronic cigarette production technology is not high. Individual practitioners who have not obtained access qualifications have the power to make fruit -flavored electronic cigarettes to the black market, and the terminal store sales are difficult to sell national cigarettes. Consumers who go to the store ask if there is fruit -saving smoke sales. If there is no fruit, you will not buy it. In order to survive, the owner has the motivation to meet the needs of consumers and promote fruit -flavored electronic cigarettes.

Illegal electronic cigarette sales do not need to consider tax issues, and products that are not taxed can easily drive out tax products out of the market. Similar cosmetics are similar to cigarettes. A large part of the terminal price is consumption tax, and cosmetics that are not tax can be sold very cheap. It is the main product of duty -free shops.

Under the dual influence of taste and price, the sales of regular national standard manufacturers declined, and the empty market gave illegal electronic cigarettes. Regular electronic cigarettes cannot compete with these illegal products. They follow the law and abide by the law, but they must give up the market, but those who violate the laws and disciplines can continue to eat the market.

E -cigarettes are a relatively special industry. There are many practitioners, many manufacturers, and the technical thresholds are not high. In the era of free competition, these practitioners have no way to defeat well -known enterprises. As long as these illegal practitioners produce products, they will not worry about the road.

Electronic cigarettes are currently a monopoly item. According to the provisions of the Criminal Law, the possibility of selling electronic cigarettes that do not have relevant qualifications constitute illegal business crimes. If the circumstances are serious, they will be imprisoned or detained for less than five years. The fines of less than five times; the circumstances are particularly serious, and the sentence is sentenced to more than five years, and the fines of more than five times the illegal obtained by the law or the confiscation of the property.

At present, many illegal electronic cigarettes have been investigated in various places, indicating that many people have taken risks under the temptation of profits, and these policies have not shocked illegal electronic cigarette operators.

Legal e -cigarette companies that lack competitiveness can only rely on regulatory layers to crack down on black -produced electronic cigarettes to obtain first -line vitality. Without the strong protection of the regulators, black -producing electronic cigarettes will be popular, which is not conducive to protecting minors and consumers.