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The national standard electronic cigarette of Benwu technology is listed, and Chinese aesthetics lead the trend

The national standard electronic cigarette of Benwu technology is listed, and Chinese aesthetics lead the trend

2022-09-17

With the launch of e-cigarette ordering pilots in many regions across the country, a number of e-cigarette brand products that have passed the review have entered offline retail outlets and have officially begun to accept the test of the market. Although there are not many national standard products on the shelves of various brands at present, we can also glimpse the e-cigarette 2.0 era of "a hundred flowers blooming". Some brands continue the previous brand tonality, and still maintain the trendy and fashionable characteristics in style; some brands have changed with the trend and changed to new Chinese and new traditional designs, which are more in line with the style and tonality of tobacco culture.


Among the first batch of national standard products on the market, PUREMIST is refreshing.


There are 24 products in the first batch of PUREMIST products that have passed the national standard review. The cartridges are designed with Chinese style elements, which are closer to the stable, atmospheric and connotative design style of traditional tobacco. Whether it is in terminal display or brand image display At present, it has formed a good distinction with other e-cigarette brands. Today, let's analyze the ingenious PUREMIST national standard electronic cigarette.



The appearance design of PUREMIST is based on the national style elements, emphasizing the fusion of flavor and shape, and integrating Chinese traditional cultural elements into the product packaging design. The flavors that have been launched so far are Ben Wu Yun Yin and Ben Wu Yi Jiangnan, and the names are also very local and national style.


On the packaging, we can see that [Ben Wu Yun Yin] uses rolling wave elements in the design to convey an elegant and transparent feeling, and the taste emphasizes "transparent fragrance, delicate and elegant"; [Ben Wu Yi Jiangnan] is in The appearance design adopts the silhouette picture of Jiangnan water town, which highlights the elegant characteristics, and the taste emphasizes "scorched and elegant, pure and silky".



These two pods belong to the Chinese-style flue-cured tobacco flavor. Based on this basic flavor, each pod has its own unique flavor and taste, which is enough to show the excellent flavoring and oiling ability of this fog.


PUREMIST integrates Chinese aesthetics and traditional culture into the brand genes. The appearance design not only pursues good looks, but also conveys a spirit, an emotion and a value through products, bringing users visual and taste, physical and psychological benefits. Double satisfaction.



From these two products, we can see that PUREMIST, as an electronic cigarette brand with a traditional background, has formed a set of its own understanding in the understanding of tobacco culture, the grasp of tobacco users, and the development of tobacco products. and system. In this regard, in the era of electronic cigarette 2.0 after the implementation of the national standard, it will be a great advantage to help the development of the brand.


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