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Vuse e -cigarette market share continues to lead JUUL: Vuse40.7%, juul27%

Vuse e -cigarette market share continues to lead JUUL: Vuse40.7%, juul27%

2022-12-16

New Consumer Report, December 15th, according to foreign news reports, the VUSE brand's electronic cigarettes are expanding the market share gap with Juul in the month and annual comparison.


The latest convenience store data analysis released by Nielson on Tuesday covers the four weeks of December 3, and found that the market share of the Vuse brand electronic cigarette product of RJ Reynolds Vapany has increased from 40.4% of the previous report to 40.7%.


The market share of JUUL LABS's previous market -leading JUUL device has been reduced from 27.6% to 27%. According to media reports, VUSE expanded its year -on -year advantage to 34.9% to 30.7%, while the previous report was 34.4% to 31.5%.


According to Barclays Bank, Nelson mainly covers large chain stores. For smaller chain stores, the group infer the trend, which is why the trend changes will not immediately appear in Nielsen.


According to people familiar with the matter, Jum Labs recently agreed to pay $ 1.7 billion to resolve more than 5,000 lawsuits filed by the school district, local governments and individuals. These lawsuits claim that its electronic cigarettes are more addictive than promoting.


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