Starting from November 1st, electronic cigarettes have officially began levying consumption tax: the tax rate of production (import) is 36%, and the tax rate of the wholesale link is 11%.

Beginning on October 1st, the "Electronic Cigarette Mandatory National Standard" was officially implemented, and the sale of seasoning electronic cigarettes except tobacco flavors was completely banned.

In the first week of the electronic cigarette consumption tax collection, the reporter of the new Yellow River visited some electronic cigarette shops in Jinan. Terminal operators reflected that the price of electronic cigarettes had been floating to varying degrees, and the price of parts including smoke and smoke bombs had changed. Consumers have been significantly reduced since then.

The price of smoke and smoke ammunition in the first week of the new regulations rose more than 30%

On the afternoon of the 5th, a reporter from Xinhuanghe came to an electronic cigarette shop in a brand in Jinan West to visit and found that the price of a variety of electronic cigarettes in the store after the implementation of the new regulations has begun to be adjusted, including two components including smoke and smoke bombs. The price of smoke bomb rose obviously. Take a three -installed smoke bomb as an example. The price of about 100 yuan had risen to 120 yuan, and the price of a single smoke bomb also increased from 30 yuan to 40 yuan/per person. Essence "Starting from levying consumption tax on November 1st, the price has begun to increase the price from the manufacturer."

The operator told Xinhuanghe reporter that after levying the consumption tax, the manufacturer increased the price, and the price of retailers would be higher when the price of the goods was getting. Essence

New Yellow River reporters learned from the operator that the pricing of electronic cigarettes is not like the unity of traditional cigarettes, but that each terminal retailer has a certain self -pricing power. Since the change in prices on November 1, the number of customers who purchase electronic cigarettes has decreased significantly, and merchants are also trying to attract customers to maintain normal sales.

"The current selling price is very related to the cost of electronic cigarette shops." The operator told Xin Huanghe reporters that under the pressure of rent and labor costs, some large -scale shops increase the price. "The price of the big store may be about 10 yuan a box." He said that at present retailers have a certain autonomous pricing power, but the specific price still needs to be adjusted according to the market.

Some operators say the new rules have a impact on business

"Before October, the sales of fruit-flavored electronic cigarettes are much higher than the sales of original electronic cigarettes, especially among the young people." Xin Huanghe reporters learned that most of the consumer groups of electronic cigarettes are still 20-35 years old. In the middle of the young people, the ban on the sale of fruit -flavored electronic cigarettes caused a wave of shocks. In addition to the reasons for fruits and smells, there are also tobacco -flavored electronic cigarette mouth. in.

In addition, the consumption tax is levied, and the continuous electronic cigarette pipe control has a significant impact on retailers. Some retailers calculated a report from the Terminal's cost to Xinhuanghe reporters: "My rent a year is more than 30,000 yuan, but the rent of some large stores may be 70,000 to 80,000. The large -scale electronic cigarette shops are more obvious. "

"In the future, the people who smoke electronic cigarettes may be dominated by mid -production." Some operators say that electronic cigarettes are not durable products. They are converted according to the current market price. Each smoking is equivalent to a box of cigarettes to spend 20 yuan. In the view of the seller, the more costs are passed on to consumers, the less purchases. "Electronic cigarettes are not large compared to traditional cigarettes, but in today's market environment, the number of stores may be further reduced."

Economic Experts: Increasing entry thresholds in the industry will be reshuffled

Guo Jian, a specially -appointed professor of Shandong University of Finance and Economics and deputy dean of the School of Finance Taxation, analyzed the reporter of Xinhuanghe that the consumption tax of electronic cigarettes is also called "in -price tax", "That is, the price of the electronic cigarette we purchased is to include consumption taxes. Before the new regulations, the price of electronic cigarettes also contains other taxes, such as VAT. "

According to her, the current traditional cigarettes on the market are divided into two types of cigarettes and cigarette cigarettes. Class A cigarette consumption tax rate is 56%, and the additional tax rate of 150 yuan per box is added; and the consumption tax rate for electronic cigarettes is consistent with the cigarette cigarette. Add a fixed consumption tax of 150 yuan per box.

Guo Jian also expressed his view on the impact of electronic cigarettes on consumers. "Once the consumption tax for electronic cigarettes is issued, it means that this group may bear higher costs to buy. To a certain extent, consumers will reduce the demand for electronic cigarettes by looking for alternatives such as traditional cigarettes. The consumer group is not large, so the consumption structure will not change significantly. "

It is worth noting that the price increase may cause the electronic cigarette industry chain to reshuffle. Guo Jian analyzed that electronic cigarettes began to develop in 2003. After about 20 years of brutal growth, they lack certain supervision.

At present, 90%of domestic electronic cigarettes produced in China are used in foreign trade exports. Since the state has implemented strict control standards for electronic cigarettes in 2018, some small and medium -sized enterprises do not have much profit space, technology and funds are limited, and the standards cannot meet the standards. After being impacted, it automatically withdrawn from the market, and the market trend in recent years has also been shown. "In the future, the sales of electronic cigarettes may decline slightly in the short term." She said that the situation is the same as the response after the 2015 cigarette consumption tax adjustment. At the same time, sales may have a dual effect of smoking control and income income.