During DTNF 2023 in Seoul, British American Tobacco released a blueprint on how regulators and governments can better regulate e-cigarette products and help smokers switch to less risky products.

Jonathan Atwood, head of global commercial communications at British American Tobacco, said players in the market who do not comply with the rules need to be punished. He said the following five points are suggestions that regulators should explore and establish "smart regulation" suitable for their markets.

“First, on-device technology and functionality: e-cigarette products should only be used by adults, and prevention and restrictions for minors are crucial. When device-side technology is applied and implemented across the market, it can Helps.

Secondly, there needs to be greater recognition that taste is an important driver of smokers seeking alternatives. However, e-cigarette product flavors should not be particularly attractive to minors.

The third is at the manufacturing and import level: ensuring that non-compliant products cannot enter the market.

Fourth, where restrictions do not yet exist, regulators may consider who should be able to sell e-cigarette products and where. Reasonable safeguards at the point of sale will help ensure that these products are sold only to adult consumers. Solutions such as retail licensing systems and facial recognition technology should be seriously considered.

Finally, enforcement and penalties: Governments must exercise their authority and ensure consumers purchase legal products. These measures should be strictly enforced and those who fail to comply should face sanctions. "

Jonathan Atwood said that British American Tobacco called on governments, regulators and industry peers to unite to create a sustainable and progressive environment to sell and market e-cigarette products in a responsible manner.