The Ministry of Finance, the General Administration of Customs, and the State Administration of Taxation recently issued the "Announcement on the Consumption Tax of Electronic Cigarettes" (hereinafter referred to as the "Announcement"), which announced that the electronic cigarette was included in the scope of consumption tax collection and added electronic cigarettes under the eyes of the tobacco tax. Essence Regarding the issue of applicable tax rates, the electronic cigarettes implement the method of calculating taxes from the price rate. The tax rate of the production (import) link is 36%, and the tax rate of the wholesale link is 11%. The Chinese Ministry of Finance said that this move aims to improve the consumption tax system, maintain fair and unified tax system, and better use consumption tax to guide health consumption.

Wu Sa, deputy director of the Economic Institute of the Macroeconomic Research Institute of the National Development and Reform Commission, said in an interview with China News Agency that consumption taxes for electronic cigarettes are inevitable and necessary. He analyzed that the essence of consumption tax was an indirect tax for specific goods. First of all, non -living necessities such as tobacco, alcohol, cosmetics, and precious gems are specific goods. It is an international practice to levy these goods that meet additional consumption needs.

Secondly, Wu Sa said that the formulation of tax policies will affect industry production and consumption expectations. It is a serious and cautious thing to revise and formulate taxation policies for the financial department. It is necessary to make decisions through long -term observation of the industry. He believes that electronic cigarettes, as an emerging variety, are also a substitute for traditional tobacco. In recent years, the market size has grown rapidly. When new things are no longer new, it is not strange to levy electronic cigarette consumption taxes. It is not special, just early or late.

There is a voice that after the fruit smoke bomb is banned from selling, the electronic cigarette industry ushered in consumption tax, and electronic cigarette companies may "winter". Wu Sa believes that for electronic cigarette companies, the "tax exemption" period should not be permanent in the early days of the industry's development. Therefore, big -brand electronic cigarette companies will not be prepared for this.

Regarding the price issue that electronic smokers are most concerned about, Wu Sa said that because the electronic cigarettes are non -living necessities and the consumer price is highly elastic, the possibility of passing the tax burden to consumers by significantly increased the tax. However, companies are likely to test whether consumers pay for a small price increase. He also mentioned that although the brand cannot pass the tax burden to consumers, it may be passed on to the foundry. Between the game of the enterprise and the foundry, the right to speak of the enterprise becomes particularly important. The big brands with more negotiating and influence will be more likely to compromise the foundry and be favored by the foundry.

Zhou Dewen, deputy director of the Central Economic Committee of the DPP and chairman of the Development Promotion Association of the Wenzhou SMEs, told China News Agency that the collection of consumption tax will usher in the electronic cigarette industry to usher in a new shuffle. Small companies with poor production quality and irregular operations may gradually be eliminated by the market due to higher operating costs. Therefore, the consumption tax of electronic cigarettes can not only bring a considerable fiscal revenue, but also rectify the e -cigarette market that is different from good and bad, and inhibit the disorderly expansion of electronic cigarettes.

It is worth noting that the "Announcement" also specifically mentioned that the previous policies for electronic cigarette exports, and pointed out that "the taxpayer exports electronic cigarettes and is suitable for export refund (exemption) tax policies." Some experts in the electronic smoke industry said to the media to the media. Overseas exports are one of the important sources of electronic cigarette demand. According to the "Blue Book of Electronic Tobacco Industry in 2022", the global e -cigarette market size will exceed US $ 108 billion in 2022. It is expected that the overseas electronic cigarette market will maintain a growth rate of 35%in 2022, with a total scale exceeding 100 billion US dollars. In terms of China's electronic cigarette exports, the total amount of electronic cigarette exports in 2022 will reach 186.7 billion yuan in 2022, with an estimated growth rate of 35%.

Industry insiders believe that similar to the domestic electronic cigarette market, there is also a trend of polarization in electronic cigarette companies. The production standards of large -scale enterprises are more stringent, and the quality is more guaranteed. It is naturally more likely to be accepted by consumers in overseas markets. Small companies that are difficult to improve the level of production are relatively difficult on the road to "going to sea".

Wu Sa also believes that the "going to sea" in electronic cigarettes is not a back road. Regardless of whether it is operating domestic or foreign markets, electronic cigarette companies need to ensure product quality, adapt to regulatory policies and consumers' habits, and promote their own brands.