According to reports, Philter Labs, an e-cigarette filter company headquartered in San Diego, California, USA, has received an investment of 1 million Australian dollars from Atayf Investments. A heat-not-burn device designed specifically for organic substrates that eliminates second-hand smoke.

It is understood that the investment company operates petrol stations and convenience stores under the On the Run brand in South Australia. It also manages Smokemart, GiftBox vape shops and other retail stores throughout Australia, with a wide range of businesses. Philter Labs provides microfiltration systems for e-cigarettes, and its patented particle capture technology (PCT) is used in stand-alone handheld filters and next-generation e-cigarette devices to remove particles, air pollutants and odors from second-hand smoke and exhaled breath .

The person in charge of the investment company said, "We are excited about investing in Philter. Their unique technology and products cater to the consumption trend of e-cigarettes and smoking. I am particularly impressed by the talent of the management team and their vision to solve the problem of second-hand smoke. impression."

Philter Labs CEO said, "We are excited about this strategic investment from Atayf Investments, which gives us a stronger retail presence for our existing products and expands the global reach of our retail footprint. We are excited to advance our Proprietary technologies that will have a very large impact on the tobacco and e-cigarette market.