New Consumer Report, November 24th, recently, the two major international groups PMI and BAT released research reports in the SCI journal, confirming that electronic smoke reduction effect is significant. At the same time, BAT Nordic Regional Director G 北khan Bilgic also said that he hopes to enhance the brand image at the marketing level, more promoting the availability and importance of alternative products, and reducing public health risks.

Regarding the efficacy of electronic cigarettes in quitting smoking and the reduction of traditional cigarettes, it has been confirmed by a research report released by many scientific research institutions. Reduce the harm of traditional cigarettes.

PMI conducted a 12 -month clinical study, randomly distributed 984 adult smokers who continued to use traditional cigarettes or switched to electronic cigarettes, and tracked the potentially harmful biomarkers (BOPH). Eventually, the level of BOPH levels in urine, exposure of biomarkers, serum and plasma, and conducting lung volume measurement method to concluded. Compared with traditional cigarettes, the harmfulness of HNB products is significantly reduced, and the harmfulness of closed electronic cigarette products is further reduced. Essence At the same time, people who use closed electronic cigarettes have improved significantly in cough.

In addition, BAT published a research report on the famous SCI journal Toxicology Letters "Application of Toxtracker for the Toxicology Assessment of Tobacco and Nicotine Delivery Products", which confirmed that the minthiated cigarette was obviously reduced.

BAT's researchers used 1R6F reference standard cigarettes, compared with BAT's electronic cigarette products, and used professional toxic substance recognition technology Toxtracker to perform a series of experiments, proved that biomarkers with damage to DNA damage, protein errors, and cell oxidation stress On the indicator, the hazard of electronic cigarettes is significantly lower than that of traditional cigarettes. The study comes from the point of view: Compared with the smokers, the prevalence of the carcinogenic, cardiovascular and respiratory systems of electronic cigarettes has been further reduced.

Although scientific research has confirmed the reduction of electronic cigarettes, Gökhan Bilgic, the director and management committee spokesman of the northern European regional regional regional regional Central Europe, still said that many investigations have proven that people mistakenly believe that its harm is the same as traditional cigarettes.

In an interview with a reporter, G 记khan Bilgic also quoted the famous saying of Paulo Bulgari (the founder of Bulgari, the former Chairman of the Pokémon), "Advertising is expensive, no advertising is more expensive" expressed the company's attention to advertising, and and It is hoped that with the appropriate brand image, a better future can be constructed, and consumers can be informed of the availability of cigarette products.

Reference materials:

David E.Smart, Stela Bozhilova, Fabio Miazzi, et al. Application of ToXtracker for the Toxicology Assessment of Tobacco and Nicotine Delivery

Christelle Haziza,Paul S. Hession,Morgane David,et al. Beneficial Impact of Switching from Cigarette Smoking to Tobacco Heating System Use on Biomarkers of Potential Harm in a Randomized Trial. Research Square,2022

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