Recently, many media at home and abroad have paid attention to that some of the disposable electronic cigarette brands ELF BAR have been removed in the British market. The reason is that its product ELF BAR 600's tobacco oil injection volume has been detected to 3ml to 3.2ml. In the UK, the content of nicotine liquid in electronic cigarettes is limited to 2ml of law, of which the maximum nicotine strength should be 2%.

This is an electronic cigarette brand from Shenzhen. Public information shows that the ELFBAR brand was founded in 2020 by Shenzhen Izi Technology Co., Ltd. ("Ido -Miracle"). Established in 2014, it has an electronic cigarette sales platform, HEAVEN GIFTS, atomized smoke brand Elf Bar, Lost Mary, heating does not burn brand TQS, atomized core technology brand QUAQ, business network covers the United States, Southeast Asia, the European Union, Russia, etc. More than 100 countries and regions.

After the illegal incident, Sainsbury's, Tesco and Morrisons's largest retailers in the UK have been removed from some products of ELF BAR. ELF BAR stated in a public statement that some products found that some products exceeded the allowable electronic liquid filling level in the British market, but no problem of nicotine concentration was found. As the product does not fully comply with British regulations, it will help to ensure that it is removed.

A reporter from the Nandu Bay Period hopes to further understand the situation of ELF BAR in the aspects of removal and compliance construction. Through the Elf Bar's official website channel inquiry, and the latest situation of the public mailbox and telephone interview event, the press release has not received a reply.

Disposal electronic cigarettes face stronger censorship

Electronic cigarettes are an important business of Miracle. The company initially is an agent of electronic cigarette brands at home and abroad, helping brands to promote and export to overseas markets. It is one of the earliest and largest electronic cigarette trading platforms in the electronic cigarette industry. At present, the incident continues to ferment in the industry, bringing a certain degree of trust crisis to Chinese electronic cigarette brands. At present, in addition to the United Kingdom, the United States also has objections to ELF BAR. On February 8th, FDA was given to FDA to seek public voting, causing a major blow to disposable electronic cigarettes.

Zheng Zhi, an expert in the industry and the founder of the Guanyuan Technology, told Nanyuwan Private reporters that a superb -based method of one -time electronic cigarette brand ELF BAR still has a certain impact on Chinese brands, which will strengthen the regulatory agency to strengthen Chinese products to Chinese products In the review, those who are interested even deliberately played with the topic and checked the Chinese brand with a magnifying glass. "Compliance is to fully follow regulations. Even if it is unreasonable, we can raise objections to promote regulatory agencies to revise regulations."

As the best -selling one -time electronic cigarette product in the British market, ELF BAR 600 sells 2.5 million in the UK every week, accounting for two -thirds of all disposable electronic cigarettes. ELF BAR's incident in the UK this time is undoubtedly a heavy blow to the disposable electronic cigarette market.

Despite the tolerance of Britain about electronic cigarettes. However, as one -time electronic cigarettes are easier and easy to use, it is difficult to monitor, it has reduced the threshold for young people to contact electronic cigarettes, and is facing stronger review and supervision. According to British media reports, a British legislator announced that it will soon propose a bill that prohibits the sale of disposable electronic cigarettes. The Scottish government also considers the use of disposable supplies.

Whether at the regulatory level or in the industry, disposable electronic cigarettes are facing torture. Some people in the industry told a reporter from Nanyuwan Private that disposable electronic cigarette products were lower than that of bullet -changing products. At the same time, the first -time product is also a low -cost route, the profit is thinner, it is difficult to ensure the safety and quality of the product, and it is not conducive to the development of the entire industry into high -quality technology.

Domestic "milk tea cups" and "cola can" and other disposable illegal electronic cigarettes have risen, and regulatory law enforcement becomes tight

In 2023, electronic cigarettes entered the new year of strict supervision. In the past 2022, related policies such as "Administrative Measures for Electronic Cigarettes" and "Electronic Cigarettes" have been launched one after another, opening up a new era of electronic cigarette development. As a gathering place for the development of the global electronic cigarette industry, Shenzhen brings together 90%of the world's electronic smoke capacity. Shenzhen has also recently released the "Smotp for Quality Supervision of Shenzhen Electronic Tobacco Products in the first half of 2023", which means that the industry supervision has been further implemented.

Compared with the phenomenon of one -time electronic cigarettes abroad, the domestic electronic cigarette market also has a one -time illegal electronic cigarette to disturb the market. Since October 1, 2022, fruit -flavored electronic cigarettes have officially withdrawn from the domestic market. On the market, a group of disposable electronic cigarette products wearing "milk tea cups" and "cola cups" and other coats.

Nowadays, in the chaotic period of industry development or the transition period of regulatory landing, one -time illegal electronic cigarettes often become an important factor in disturbing the market. The reason is that the threshold of disposable products is lower, thin -selling for short -term business, weak brand awareness of manufacturers, and so on.

At present, the regulatory law enforcement of e -cigarettes is showing a thunder. Recently, in the "milk tea cup" and "cola can" and other seasoning electronic cigarettes carried out by the State Tobacco Monopoly Administration, 593 cases of "milk cup" and "Cola can" were investigated and punished, 84 cases involved, and 188 were chased. The "milk tea cup" and "Cola can" were seized 723,800, the amount involved was 507 million yuan, 373 households were cleared in elementary and middle schools and kindergartens around electronic cigarette sales outlets, 27 automatic sales machines were deleted, and 1471 were deleted.

As a company seeking long -term development, there should be no luck. As the parent company of ELF BAR, iPhdi also meets the regulatory requirements in China and holds certificates. According to public information, 4 companies have obtained electronic cigarette production licenses, namely Shenzhen Kikina Technology Co., Ltd. (brand, product design), Shenzhen You and We Network Technology Co., Ltd. (Brand), Dongguan Hongfu Biotechnology Co., Ltd. (smoke oil, edible fragrance, manufacturing, sales), and Miracle (Shenzhen) Technology Co., Ltd. (electronic smoke production and sales, brand).