New Consumer Report, October 14th, according to foreign news reports, in the recent global Tobacco and Nichotine Forum (GTNF), Dr. Shi Moore's chief scientist Dr. Shi representative Feelm attended the round table with the theme "Product: Innovation for Tomorrow". Forums, exchanged and discussed with the guests present on the innovation direction of electronic atomized products.

In the three -day forum, global tobacco giants such as British and American tobacco BAT, Philip International PMI, and Ochiya Altria also participated in the event, and expressed their views on the theme of "innovation, compliance and transformation". "We can welcome the change of the industry, or we can take the initiative to change," said David, the director of scientific research.

GTNF is one of the most influential forums in the global tobacco and nicotine industries. Since the first time in 2008, it has gathered hundreds of global public health experts, FDA and other government representatives, industry leaders and investors every year. Explore the future development direction of the industry.

At present, the Nicotine industry is innovating at a very fast speed. Through scientific research and new product development, it helps to create a more sustainable world. In Dr. Shi's view, behind the growth of new tobacco growth in the world, the innovation of underlying technology is inseparable from the innovation of new product innovation and development.

Taking Simo as an example, in order to promote continuous innovation, it has established 14 basic research institutes worldwide, applied for more than 4,300 patents, and hired more than 1,200 R & D experts. In terms of security, Simo has created the EU TPD one -stop enterprise detection system and PMTA detection laboratory. Based on deep accumulation, FEELM, a fabricized technology brand of Simo, has not only become a global technical supplier of the world's most help -the -most customer brand through PMTA, but also achieved a substantial breakthrough in technologies such as product safety, taste reduction, and nicotine transmission efficiency through technological innovation.

"For example, Feelm's disposable technology solution Feelm Max is the world's first one -time solution for ceramic core. Compared with cotton core products, Feelm Max brings more mouthfuls, better taste, and higher consistency. The person brings a new one -time product experience. "Dr. Shi said.

Through three days of discussions, the guests agreed that, thanks to technological changes and continuous innovative driving forces, the performance and taste of electronic atomized products were touched by a new height. This year, the FEELM MAX series of products appeared in the United Kingdom and Feelm to launch taste scientific model 2.0, which provided a reference for exploring better products and better taste experience in the industry.

"More and more government agencies and public welfare organizations are paying attention to the harm of Nicotine's addiction to public health. This is also one of the directions of our technological innovation layout." Dr. Shi said, "At present, we have launched the industry's first target for the industry. The study of nicotine addiction mechanism, through observation of mice, in the FELM atomized equipment flue gas environment and cigarette flue gas environment, intake of nicotine dopamine production and metabolic process, analyzing the simulation of nicotine's response mechanism in the human body. Based on this study, we hope to explore the mystery of the electronic cigarette's "high nibbledin content". "

In the context of global warming and severe environmental protection issues, environmental protection issues have also become the focus of attention from all parties at the forum. Representatives such as Renault, Ochiya, etc. have shared their results in promoting the sustainable development of the industry and long -term plans. Dr. Shi also shared the results of Feelm's related work.

In May this year, Feelm announced its net zero target, planning to achieve carbon neutrality by 2050. As a technical supplier, Feelm has launched the Feelm Max environmental protection series of technical solutions this year. The series of products equipped with the solution have been highly recognized by global customers.

At this GTNF forum, the breakthrough innovation performance of Feelm Max has been unanimously recognized by the organizers and guest guests, and won the 2022 Golden Leaf Award "the most promising innovation technology" award. "In the future, Feelm will continue to work with global brands to provide better technology and products to consumers." Dr. Shi said.