Blue Cave New Consumption Report, November 11th, according to the Wall Street Journal report, Juul Labs has received a cash injection, which will keep this electronic cigarette manufacturer in business. At the same time Steam products related marketing refuses to appeal.

According to reports, Jum Labs has stopped bankruptcy preparation. As part of the reorganization, the company plans to lay off 400 people and reduce its operating budget by as much as 40%.

The financing was the first part of the rescue program discussed by Nick Pritzker and Riaz Valani, two early investors of JUUL. Before Opiia Group acquired JUul's shares for $ 12.8 billion, they were JUul's largest shareholders.

As the pioneer of the electronic cigarette industry, Jum Labs has shifted from leading the US electronic cigarette market to survival in a relatively short period of time.

After a preliminary success, the company quickly conducted a supervision and review of its marketing practice. The compilation of Blue Cave, critics have accused Jum Labs of promoting the popularity of minors sucking electronic cigarettes.

In the past few years, thousands of lawsuits against Juul have been accused of selling electronic cigarettes to children. Jum once said it has never sold to minor users.

In September, Juul Labs agreed to pay nearly $ 440 million, and the two -year survey of the marketing of electronic cigarette products in 33 states in the United States

After FDA concluded that the company failed to prove that the sales of its products were suitable for public health, Juul's electronic cigarette was briefly prohibited in the United States in late June. However, after the appeal, the health regulatory agency put the ban and agreed to make additional review of JUUL's marketing applications.

In October, Juul announced the details of its MDO appeal. In late September, JUUL shareholders Aochia Group exercised the right to select non -competitive agreement with this electronic cigarette manufacturer.