It is reported that the overseas team recently conducted data research on a wholesale market in London and found that many e-cigarettes in London are purchased from Shenzhen or Yiwu (especially from Shenzhen), and there are many monthly sales of 1 million! At the same time, these wholesale companies also plan to come to China to find factories to cooperate with e-cigarettes in a few months.

During the visit, three phenomena were found:

1. Many “mobile phone accessories suppliers” are engaged in e-cigarette business.

One side is digital wholesale, and the other is electronic cigarettes. These two landscapes can be seen in London.

When researching the market, it was found that many mobile phone accessories businesses in the market are very interested in the electronic cigarette industry. In order to find high-quality goodwill factory resources, many wholesalers clearly signed up to participate in the "CVIC May 30th London Super Buyer Meeting".

A wholesale merchant with distribution resources of hundreds of stores said that they are currently engaged in mobile phone accessories, etc., and are considering their own e-cigarette wholesale trade customers. He considers making his own brand, and he also knows many Chinese brands and product designs. He hopes to use the opportunity of CVIC to have a better understanding of Chinese e-cigarette factories.

Second, the purchase channel is mainly from Shenzhen.

During the visit, I found that many of the products in this market are purchased in Shenzhen. And with special emphasis on a large number from Shenzhen.

Some merchants also plan to come to Shenzhen to find cooperative enterprises in the next two or three months, and they hope to find the most suitable Chinese cooperative enterprises.

3. The monthly shipment volume is very large, with many companies exceeding 1 million pieces.

The sales channels of these merchants are mainly in the UK, and there are many with an average of 1 million pieces per month, so they want to develop their own brands or go to China to find some better products.

It is also because in the UK market, many dealers are doing well. They want to build their own brands and have brand "advocacy" strategies. Also, the market is good, and they need better products to match the needs of this market.

A wholesaler in a store said that some products on the counter are said to be samples sent by Shenzhen manufacturers to the store, but they don’t know these companies very well, so they put the samples on the counter for testing to see if any customers like them.

The strong e-cigarette wholesale is just a microcosm of the changes in the wholesale market in London, England!

This time I visited the London wholesale market to learn more about the appeal of wholesale channels. Unlike the wholesale e-cigarette markets in the East and West London, the digital wholesale channel distribution resources gathered here are also silently extending a strong enthusiasm for switching to e-cigarette distribution. Another point of view is that in the new phase of the e-cigarette channel market in the UK, you should not stop at the existing channels, but you should find more "potential" channel distribution resources to expand, so that your products may have another path development. Moreover, the demand for these "cross-industry channels" may exist, but many Chinese factories may not find it, or cannot find it.

At the same time, we can also see a phenomenon from the London wholesale market. The locals are dominated by Indian and Pakistani businessmen, who have basically monopolized the wholesale and distribution business in the UK. As far as channels are concerned, they are more interested in factories, and finding suitable factories and maintaining long-term cooperative relationships are also their core demands.

The essence of a channel is to sell goods. Channels are designed to reach users and allow them to buy them. Once consumers have the desire to buy, their products are within reach. It can be said that channels not only create a convenient environment for consumers. value, and save consumers the cost of obtaining products or services. And brands should pay attention to the three cores of "understanding, trust, and preference". Understanding is to make products speak for differences; trust is to make products endorse risks; preference is to make products resonate with emotions. For Chinese e-cigarette factories, products, pricing, communication, and channels are all very important. This is the 4P in marketing.