Starting on October 1, the mandatory national standards of "Electronic Cigarette" will be officially implemented. Prior to this, the "Implementation Rules for the Implementation of the Technical Review of Electronic Cigarette Products" and the revised "Regulations on Implementation of the Tobacco Monopoly Law of the People's Republic of China" have been implemented. "Develop a new era.

However, when the new national standard is about to be implemented, the electronic cigarette industry has reappeared due to the "communication" dispute. Among the electronic cigarette brands that participated in the national standard product pilot sales, two brands provided the industry's commonly known "Tongye tobal bomb". In the electronic cigarette industry, "Tongtong tobacco bomb" refers to a product produced by third parties but compatible with the brand.

Regarding the "Tongtong Tobacco Bullet" battle, it has a long history in the industry. One party believes that the safety and adaptability of "Tongtong tobacco" cannot be guaranteed, and some electronic cigarette brands believe that the "Tongtong tobacco bomb" will harm its own interests and encourage imitation innovation in disguise; "Tongtong -to -smoke bomb" gives consumers more options, and under the norms of national regulatory policies, its safety can be guaranteed through new national standard products.

In the context of the new country's target, the dispute over the "distribution" pushed the interests of the industry's interests and regulations to the stage, involving many issues such as product safety, industry supervision, patent property rights, etc. In order to explore key factors affecting the development of industry standards and long -term progress.

Two declaration options under the new national bid, "non -owned products adapting products" need to be authorized

For a long time, the "through -match" channeling has been regarded by the electronic cigarette industry as a disturbing behavior of the market. From the perspective of some electronic cigarette brands, the suspected of infringing intellectual property rights or improper competition is not conducive to the improvement of the industry's overall research and development level. In 2021, the electronic cigarette brand pleaded to court to the court, asking the court to order a brand to stop the infringement and eliminate the impact; The distributor with a smoke bomb was rewarded.

However, with the increasing improvement of my country's electronic cigarette regulatory policy, many practitioners have changed their attitudes towards "allocating cigarettes". It can be said to the new stage of the "barbaric growth" in the past. Under the unified supervision and standards of "Tongtong tobacco bombs", it is no longer a "cottage" product that is not guaranteed to be guaranteed by quality and safety.

In April 2022, the Tobacco Bureau released three regulations of the "Administrative Measures for Electronic Cigarettes", "Implementation Rules for the Review of the Technical Review of Electronic Tobacco Products", "Instructions for the Technology Review of Electronic Tobacco Products", and the "Electronic Electronic Electronic Electronics", which will be implemented on October 1st The mandatory national standards have laid the foundation for the standardization and rule of law of the electronic cigarette industry.

It is worth noting that in the "Instructions for the Technical Review of Electronic Smoke Products", it is mentioned that when applying for the application of new smoke bomb or smoke products, it is necessary to fill in the products that are adapted. Adaptable products can choose their own or non -owned products; when choosing non -ownership products as adaptive products, they also need to upload the author's authorization book that is licensed and adapted.

In other words, this provides two options for applicants: you can choose its own products to adapt to products, or to choose non -ownership products for adaptation products. For these two options, an executive of an electronic cigarette brand told Nandu reporters that it can be adapted to its own products. Essence

This is regarded by some people in the industry as a "loophole" in regulatory policies. A staff member of a head electronic cigarette brand told Nandu reporters that the national standard product was adopted "one -on -one" declaration, that is, "smoke+smoke bomb" was supported by the support. This is very reasonable because the "smoke bomb+smoke" It is a complete product. The power of the smoke will also affect the overall performance and safety of the product, that is, "A+A" is a complete product set. However, in fact, because the technical approval did not check the adaptability of "A+B", the product set of "A+B" is essentially bypassing the technical review.

From the perspective of the industry, the "passing" battle of the electronic cigarettes has resurrected. The "Tongtong -matching Bullet" has passed the pilot review. Unlike the practices of "through" manufacturers who only produce smoke bombs in the past, they also submitted The cigarette rod matched with the "Top Smoil" may conceal the fact that it is matched with mainstream products on the market.

Zheng Zhi, an industry expert, explained that, for example, when manufacturers of manufacturers are developed, they are done according to the scheme of the B family. As long as they have obtained the latter brand authorization, it is feasible from the existing regulations. "Of course, A can also make a cigarette rod in development. It is enough to use your own cigarette pole to support the review during the application of technical review, which is completely unrelated to B. The current difficulty is that the review center will not hold A's smoke. Play one by one with the approved products for interface testing. "

In this regard, Zheng Zhi suggested that if the solution is from the perspective of the manufacturer, you can work hard on the software so that your own smoke bomb can trigger the battery work only when it is used with his own smoke rod. Or work hard on the taste of smoke bomb. If it is a bit difficult at the regulatory level, but you can refer to the pharmaceutical industry. Whoever obtains a new drug registration certificate first will have the protection period of four to six years. In recent years, only this product is allowed to be listed. But after the protection period, others can imitate.

Is "Tongtong -to -smoke" similar to other industries compatibility? Will "A+B" bypass technical censorship?

Will the "Tongtong -to -smoke bomb" become the future development trend of the industry? Yao Jide, chairman of Shenzhen Hengxin Technology Co., Ltd., said in an interview with the Nandu Electronic Cigarette Research Group that whether it is from the long -term development of the product or from the consumer level, the situation is imperative. "Refer to the development process of the mobile phone charging appliance industry, from a variety of diverse to the current two mainstream interfaces. This is the needs of society. Everything must follow the needs of development and consumer needs."

However, some people in the industry told Nandu Electronic Cigarette Observation Team that the "Tongtong Bullet" of the electronic cigarette industry is different from compatible issues in other industries. The interface technology is relatively simple and the added value is low. Source of income. Compatible mobile phone industry, compatible chargers and charging cables are not the core value of the product.

From the perspective of some brands, various brands have invested huge resources in developing their own smoke bombs and smoke rods. The behavior of production and sales of "Tongtong -to -smoke bombs" is essentially a parasitic behavior. Customers who attach to others and intercept the brand, so as to obtain improper benefits, obviously violate the principles of honesty trust, and business ethics. At the same time, it will also combat the enthusiasm of brand innovation, and the electronic cigarette market may be reduced to the former "cottage mobile phone market".

Yao Jide believes that after the national regulatory units are managed, there is no saying that the so -called "communication" will damage the brand. "First of all, the" Tongjie "products must also have their own intellectual property rights. If the intellectual property rights that violate others, it will not be able to go public in itself, and it will be limited by the law. The relevant departments of tobacco and the review and evaluation of the Zhengzhou Research Institute, so in the context of the Tobacco Bureau's specialized managing, the tobacco bureau acts as a referee to determine whether the product is reasonable and allows the listing instead of their respective politics in the past. "

Regarding the "Tongtong tobacco bomb", Liu Yixin, an associate professor at the University of Science and Technology of China, pointed out that due to the different heating power and interfaces provided by the smoke, the performance of the smoke ammunition of different brands on different smoke utensils is also different. Perhaps the cigarette bomb of the brand A will release harmful substances such as formaldehyde that exceeds the safety dose on the smoke of the B brand, and breaks through the safety bottom line specified in the national standard of "Electronic Cigarettes". "Therefore, it should not be allowed to be‘ allocated ’without permission."

Will "A+B" break through the security bottom line? Will it bypass technical censorship? Some people in the industry believe that if there is no truthful and complete application for adaptation, it will bypass technical censorship, and consumers use unstable product suits to violate the regulatory regulations of the regulatory authorities. The security is not guaranteed. "A single smoke bomb or a cigarette rod is unavailable. The national standard review is also the applied set."

Regarding the "through -matching" products, Nandu Electronic Cigarette Research Team learned from a number of electronic cigarette stores that most shop owners have an open attitude towards the distribution. "Generally speaking, smoke rods are one -time consumption, and smoke bombs are consumables that are repeatedly purchased. The update of a single brand of smoke bomb to mass production and listing usually takes a period of time, and the communication products can supplement the brand’s brand’s The output needs, and at the same time increase the diversity of product selection, "said a shop owner.

Another store owner adds that consumers are currently not loyal to the brand, and they rely on the product experience itself. "Especially after canceling the restrictions on the monopoly of a single brand, providing a better product experience has become the key to market winning. As long as it meets the requirements of national production standards,‘ communication ’can also obtain the market.”

How to find a win -win cooperation model between the electronic cigarette brand and the "through -match" products? Yao Jide believes that for some brands that have long been eliminated products, "throughout" manufacturers can also produce its smoke bombs, and even when the brand's smoke bomb supply cannot keep up, the supply of "throughout" manufacturers keeps it reserved for them for it. Some consumer customers. At the same time, the manufacturers of some "allocated" manufacturers are okay, but the innovation ability is not good. Can it find a brand to cooperate in a suitable way? In this way, small enterprises can not need to put into production and expand. Large enterprises use standards and systems to manage them as their own processing plants and use their respective strengths to carry out harmonious cooperation. This is a good path.