The organisers of Dubai's new industry platform for the multi-billion dollar e-cigarette and vaping market today announced details of the event, which will bring together manufacturers, leading retailers, public health professionals from around the world personnel and vaping enthusiasts.

The inaugural World Vaping Show puts international focus on the big issues for the industry, which is expected to be worth $67.31 billion by 2027 as thousands continue to develop the habit of smoking traditional cigarettes and Switch to vaping devices.

A combination of exhibition and conference taking place at the Dubai World Trade Centre (DWTC) from September 19 to 21 will showcase new vaping technologies and a range of regulated products that can now meet a safer alternative to traditional cigarettes product demand.

Rescheduled from its original release date in June last year and moved back to the year a year later due to travel restrictions, the show brings together more than 200 vaping brands, as many as 50 professional speakers, Thousands of industry professionals, vaping enthusiasts and those looking to turn away from cigarettes.

“The postponement of the event due to the coronavirus has only intensified our efforts to make it the largest gathering of the vape community in the Middle East with a truly global audience,” said Tony Crinion, managing director of Quartz Business Media, organizer of Thetz . World Electronic Cigarette Show.

"We chose Dubai as the strategic location for this event in light of the UAE government's halt to the online sale of unregulated vaping devices."

Exhibitors in Dubai will include Dr. E-Cigarette UK, a leading supplier of e-cigarette products in the Middle East. Managing Director Mo Hassan said: "The World Vape Show has provided us with an amazing platform that allows us to interact directly with our consumers and B2B clients.

“The UAE and the wider Middle East market have been our focus areas since our inception in 2016. I have personally been working in this region due to the sheer enthusiasm I see from the avid vapers in the market.”

The UAE legalized the sale of e-cigarettes, vaping devices and e-liquids in April 2019, allowing manufacturers to sell battery-powered products that meet new standards and carry health warnings similar to traditional cigarettes.

One of the reasons behind the move is concern over the proliferation of unregulated e-cigarettes, and at the same time growing awareness of the health hazards associated with smoking, is also helping, as in the world, in the UAE. Increase the attractiveness of e-cigarettes.

Research shows that the e-cigarettes and e-cigarettes market will achieve a revenue-based CAGR of 23.8% from 2020 to 2027. The U.S. e-cigarette and vaping market alone is expected to be worth $40.25 billion by 2028.

In the Middle East and Africa, the market is expected to grow at an annual rate of 9.74% to reach $485 million by 2025, up from $267.9 million in 2018.

Designed to guide suppliers on how to increase foot traffic, sales and profits, the World Vape Show offers manufacturers a unique opportunity to showcase their products to thousands of international retailers, wholesalers, distributors and consumers at one time.

Experts speaking at the Future of Vaping Conference will debate innovation, regulation and industry prospects in the MENA region, while panel discussions will focus on the future of research and public health.

"Research has government agencies, public health agencies and health charities hailing vaping as a panacea to reduce smoking rates," Klinion said. There are benefits, but more research needs to be done, and the meeting will look at the remaining gaps in evidence and how to bridge them."

Organizers work closely with DWTC to ensure a COVID-safe event that complies with government regulations. On April 1, the first in a series of webinars at the event is looking at regulatory pathways in Eurasia and the Middle East.