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Implementation of the strictest national standard: The era of wild growth of fruit-flavored e-cigarettes has come to an end, and some businesses still sell them secretly

Implementation of the strictest national standard: The era of wild growth of fruit-flavored e-cigarettes has come to an end, and some businesses still sell them secretly

2022-10-25

The mandatory national standards for e-cigarettes came into effect on October 1, and fruit-flavored e-cigarettes have been removed from shelves. At the same time, the website of the State Tobacco Monopoly Administration has publicly solicited opinions from the public on the new regulations on the limits of e-cigarette products, aerosols, e-cigarette nicotinoids, etc. carried in different places and the new regulations on the limits of e-cigarette sending and delivery, and plans to issue new regulations on the limits of e-cigarette sending and delivery.


At a counter selling e-cigarettes in the heart of Xuzhou, reporters saw that the new national standards called for more streamlined packaging and simpler naming than the colorful, fruit-flavored e-cigarettes of the past. Shop sales staff said that after the implementation of the new national standard, the variety of e-cigarettes sold plummeted, and some brands had only one cigarette bomb to sell. "There are no more fruit-flavored e-cigarettes, only the new Guo-standard e-cigarettes, which are sold at 99 yuan per box, but because they are out of stock, there is only one flavor left," said the staff member.


Reporters found that a small number of businesses are still secretly selling fruit-flavored e-cigarettes. The reporter saw in an e-cigarette brand store in Qinhuai District, Nanjing, although the introduction of fruit-flavored e-cigarettes could not be seen on the counter, but when the reporter asked whether there were related types of products on sale, the shop staff said that with the implementation of the new regulations, the price of fruit-flavored cigarette bombs rose to 1.5 times of the original: "There are fruit flavor and new national standard. The price of fruit flavor is a little high, at 130-150 yuan per box, which is not much. It will be gone when sold out."


On September 30, the State Tobacco Monopoly Administration (STMA) issued a notice to solicit public opinions on the limit of e-cigarette products and aerosols that can be carried abroad. The Notice of the State Post Bureau of the State Tobacco Monopoly Administration on the Mailing and Delivery Limits of E-cigarette Products, Aerosols, and E-cigarette Nicotinoids (Draft for Public Comments) clearly states that the mailing and delivery limit of each e-cigarette product is 6 e-cigarette cartridges; Smoke set 2; Sending and delivering e-cigarette cartridges, tobacco devices, products sold in combination of cigarette cartridges and tobacco devices (such as disposable e-cigarettes), aerosol substances such as cigarette liquid, and nicotine for e-cigarettes shall be limited to once per person per day, and no more than one piece shall be sent and delivered.


Some merchants have introduced that at present, some express order pages have appeared restrictions on the delivery of e-cigarette products, and some cases have been returned. Reporters then called the express company customer service to understand the situation. Sf Express customer service introduction: "Mainland mutual mail per person per day is limited to once, the number of e-cigarette equipment (including smoke bomb) is not more than 6, smoke solution can not exceed 12ml, if you want to air, battery, liquid equipment is not allowed."


Industry insiders said that the main purpose of national standard supervision of e-cigarettes is to reduce the "inducibility" of products and strengthen the protection of minors. According to the 2021 Tobacco Epidemic Surveillance Results of Chinese Middle School and college Students released by the Tobacco Control Office of the Chinese Center for Disease Control and Prevention in May this year, 16.1% of middle school students in 2021 have used e-cigarettes, and 63.8% of them use fruit flavor. The new implementation of e-cigarette national standards is a "right medicine" for this phenomenon, which will help the healthy growth of young people.


In addition, in order to cooperate with the implementation of national standards, the State Tobacco Monopoly Administration issued a Notice on Matters Related to Strengthening the Supervision of E-Cigarettes, stressing that since October 1, e-cigarette market entities engaged in the production and operation of e-cigarettes should obtain tobacco monopoly licenses. Reporters in the visit also found that a number of stores are placed in a prominent position with tobacco monopoly license. When searching for the keyword "e-cigarette" on the e-commerce platform, the page will directly prompt that "no citizen, legal person or other organization shall sell tobacco monopoly products through the information network" or display "no product found". When searching for keywords such as e-cigarette brand name, no relevant product search results will be displayed.


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