According to Lev Grigori, managing director of BABYLON, Russia's largest distributor, "Currently disposable electronic atomization in Russia is the fastest growing category in the market, with an average annual growth rate of about 35 percent, of which 7,000 products are the most popular." This distributor, the one-time giant ELFBAR brand is distributed by it. At present, ELFBAR, NOQO, OXIDE, HQD, LOST MARY, NOQO, SOAK, WAKA, VOZOL, etc., are all Russian disposable head brands. The largest local online distribution platform, VARDEX, is also an important online distribution channel for distributor Babylon.

From this information, we get the basic information that the disposable category is growing rapidly in Eastern Europe and Russia, attracting a large number of manufacturer brands to enter the market in this region, and there is a special demand for mouth number. Because Russian consumers' demand for large disposable items is still growing. This is different from the mainstream e-cigarette consumer market in Europe and the United States, and Russia's one-time e-cigarettes are moving toward a larger number. Many consumers do not like to frequently go to offline physical stores to buy, they are more inclined to buy large-capacity e-cigarettes at a time.

Talking about the Russian market in Eastern Europe, the following points are analyzed:

Since 2023, Russia has made a series of e-cigarette regulatory moves, from "honest labeling" to "import and production license system" to "online ban, offline ban display", including the future possible ban on e-cigarette taste, it is proposed to impose tariffs on e-cigarettes from 0 to 13%, these are the "variables" of the Russian market.

1

// One-time is the main growth category of the market at present!

In line with some markets in Western Europe and the United States, Russia, an Eastern European country, is also entering the once-dominant market.

Compared with many eastern European countries, Russia's one-time growth rate is also the future space for other Eastern European countries. After all, many Eastern European countries do not ban one-time, even if there are restrictions on e-cigarettes, but the demand and recognition of e-cigarettes are also in a more favorable market position.

At the same time, To Business shipments, large wholesalers are more willing to buy one-time, the current "volume is very large", which leads to its distributors and retailers below are more willing to take one-time.

But to do it once, you also have to do a good brand, because Russia is a buyer's market, brand is important.

2

// Is there a chance to fill oil?

With the enhancement of the regulation of electronic cigarette capacity and the restriction of market imports, the oil-for-bomb may usher in a new opportunity.

From the perspective of the Russian market, the price of e-cigarettes in this category is low, although the category is currently growing generally, but it is expected to develop well in the future, and it is also the third fastest growing category in Russia.

3

// A new future for closed cartridges? !

There is space for closed cartridges, and open e-cigarettes are moving towards "mature" development!

Subject to capacity restrictions and other standards, most national markets in Europe have still maintained a large smoke machine market.

For example, in Russia, the market share of open e-cigarettes is relatively stable, and many mature consumers are mainly players. The development of electronic cigarettes in Europe and the United States has a considerable history, accumulated a number of relatively mature and stable player consumption, this type of attribute is not only consumption, but also the demand for cultural consumption.

In addition, change-over e-cigarettes are more suitable for sustainable future trends and have become the second fastest growing category in Russia. At present, the development is relatively stable, there is not much fluctuation. Because the mainstream brands in Russia are promoting the development of bomb-changing products, after all, in the special market in Russia, the cigarette rod itself is not taxed, compared with the disposable product of 20 roubles/ml of the cigarette oil tax tariff, the bomb-changing products in the future cost can be lower, and the superimposed strict regulatory trend, which means that the bomb-changing future market has greater room for growth.

It can also be seen from the Russian market that the trend of restrictions on e-cigarettes in Eastern European countries is continuing.

However, at present, the Russian e-cigarette market is not "completely one-size-fits-all".

For example, since June 2023, after Russia officially banned the online sale of e-cigarettes, many dealers have begun to implement the offline self-collection model of all products online. It's kind of like what Poland and Italy do.

(Eastern European market, no shortage of players)

However, with the supervision of Russia, the growth rate of e-cigarettes is also inevitable.

Russia, as an important global e-cigarette consumer market, is only a "microcosm" in Eastern Europe. The cluster of open oil injection, disposable, and various innovative electronic devices will further stimulate the development of the Eastern European market.

In fact, in Eastern Europe, Poland, the Czech Republic, Austria, Hungary, Romania and Latvia maintain a relatively good degree of e-cigarette policy operation, and many countries with heavy smokers are storing e-cigarette space. While Lithuania, Slovakia and other countries have maintained a considerable increase in one time; Albania likes disposable, fruit-flavored and oil-filled e-cigarettes that contain nicotine. The number of e-cigarette users in Lithuania and Poland is very high.