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Ucabangani ngemakethe ye-e-cigarette yaseYurophu elahlayo ngo-2024?

2024-04-10

Idatha yakamuva ibonisa ukuthi imali engenayo yesigamu sonyaka yenkampani ehamba phambili yaseShayina e-atomization eYurophu nase-United States ingaphezu kwama-yuan ayizigidi eziyizinkulungwane ezimbili. Kusobala ukuthi imakethe ye-e-atomization isashisa!

Njengenkampani ehamba phambili ngemishini ye-atomization kagesi e-China, ngokombiko wocwaningo okhishwe yi-China Merchants Securities, imali engenayo yemakethe yaphesheya ye-Smore International engxenyeni yokuqala ka-2023 yayingama-yuan ayizigidi eziyizinkulungwane ezingu-5.06, okuwukunyuka konyaka ngama-28%. Phakathi kwazo, imakethe yase-US ithole imali engama-yuan ayizigidi eziyizinkulungwane ezingu-2.22 (YoY +27%), futhi izimakethe zaseYurophu nezinye zithole imali engu-2.85 billion yuan (YoY +29%).

Ngakho nanku umbuzo ufika. Womabili amazwe abalulekile aseYurophu awazonda kakhulu ama-e-cigarette. Ingabe ugwayi we-elekthronikhi olahlwayo uzonyamalala ngempela eYurophu ngo-2024?

Okokuqala, ngokombiko we-European Electronic Cigarette Industry Association, ukuthengiswa okuphelele kwemakethe ye-e-cigarette elahlayo emazweni aseYurophu kuzofinyelela ngaphezu kwama-euro ayizigidi eziyizinkulungwane ezingu-5 ngo-2023, ngezinga lokukhula konyaka ngonyaka lika-45%. Phakathi kwazo, izimakethe ezinkulu ezifana ne-United Kingdom, i-France, iJalimane ne-Italy zenze kahle kakhulu, ngezinga lokukhula kokuthengisa laze ladlula ama-50%, okubonisa ukuqhubeka kwabathengi ukuphishekela lo mkhiqizo kanye nokwanda okusheshayo kwesidingo semakethe.

Ukuhlaziywa okwengeziwe kwedatha kuveze ukuthi ukukhula kwale makethe kagwayi we-e elahlwayo kungenxa yezinto eziningi. Okokuqala, ukwanda kokuqwashisa ngezempilo kwabathengi kanye nokukhathazeka ngemikhiqizo kagwayi evamile kuholele ekushintsheni ezindleleni ezihlanzekile, ezilula kakhulu zokubhema. Okwesibili, ukusetshenziswa kobuchwepheshe obusha kwenze ugwayi we-elekthronikhi olahlwayo waba ngcono ekusebenzeni nasekunambitheni, oheha abasebenzisi abaningi. Ngaphezu kwalokho, abanye ohulumeni bezwe baye baqinisa ukugadwa kwemikhiqizo kagwayi we-elekthronikhi, okwandisa ukuzethemba kwabathengi ngekhwalithi nokuphepha komkhiqizo.

Ngokucacile kudatha yokuthengiswa komkhiqizo, izinhlobo ezidumile zama-e-cigarette ezilahlwayo emakethe zihlanganisa i-JUUL, i-Runfree, i-Puff Bar, njll., ezihehe inani elikhulu labathengi ukuthi bathenge ngenxa yezinketho zabo zokunambitheka okucebile, ukuphatheka nokusebenza okuhlala isikhathi eside.

Sekuhlanganiswe ndawonye, ukuthambekela kokukhula okukhulu kwemakethe kagwayi we-elekhthronikhi olahlwayo wase-Europe ngeke kushaywe indiva. Ngokuzayo, ngokuthuthuka okuqhubekayo kobuchwepheshe kanye nokwenza ngcono okwengeziwe kokuqondisa, le makethe kulindeleke ukuthi iqhubeke nokugcina ukukhula okuqinile futhi inikeze abathengi izinketho zokubhema ezinempilo nezilula.

Isiqondiso sasisihle ekuqaleni, kodwa ekuthuthukisweni, abathengi abaningi baholwa ngendlela engafanele. Isibonelo, izinkinga zokugaywa kabusha komkhiqizo, izinkinga zokulawula ukuthenga kwezingane, njll.

Noma yimuphi umkhiqizo udinga isikhathi ukuze uthuthuke futhi uthuthuke. Ukubeka eceleni zonke izici, ngokubheka umkhiqizo ngokwawo, imikhiqizo ye-e-cigarette elahlayo ibiza kakhulu kunogwayi wendabuko kanye ne-CBD. , izidakamizwa nezinye izinto kusengaba usizo olukhulu.

Kungenxa yemikhiqizo emihle ukuthi ama-e-cigarettes alahlwayo angathengiswa emhlabeni wonke ngesikhathi esifushane.

Ukuthi nje umhlaba udinga ukuzivumelanisa nalo mkhiqizo, futhi udinga ukulungisa njalo futhi uqondise izindinganiso ukuze wenze lo mkhiqizo ufeze lokho ebesikuhlosile ekuqaleni.

Kufana nje nesikhali. Nithi kuhle, kodwa abanye abalungile. Uthi kubi kakhulu, kodwa kusafanele uyisebenzise.

Yonke into noma yini inezinhlangothi ezimbili, kuya ngokuthi siyiqondisa futhi siyilawula kanjani.

Ngakho-ke, ngicabanga ukuthi impendulo iwukuthi kokubili i-France ne-UK kungenzeka kakhulu ukusebenzisa ukuvinjelwa, kodwa amanye amazwe asekude nomthetho. Nokho, ngenxa yokudonselana okuhlukahlukene nemidlalo phakathi kwamabutho ezombusazwe azo zonke izinhlangano, noma ngabe ukuvinjelwa kwenziwa, maningi amathuba okuba kube khona isikhathi soguquko. Ngaphambilini, izinkampani zikagwayi ezinkulu, okuhlanganisa neBritish American Tobacco, zinesabelo esikhulu semakethe emakethe yaseYurophu esetshenziswayo futhi ngokuqinisekile zizonxenxa uhulumeni ukuthi aqinise ukuqiniswa kwemithetho kunokuba akhiphe ukuvinjelwa ngokuphelele. Noma ngabe ukuvinjelwa kwenziwa, ukuthi uhulumeni uzokwazi yini ukuphoqelela umthetho ngokuzayo nakho kuwumbuzo. Uma ukuvinjelwa sekukhishiwe futhi kungeke kuphoqelelwe ngokuphumelelayo, okuholela ekuchumeni kwemakethe emnyama, ngeke kube nomphumela futhi kuphambene nesithombe esinomthwalo wemfanelo uhulumeni athemba ukusibonisa emphakathini. Kungase kugcine kuyinqubo yokuthuthukisa okuqhubekayo.

Ingabe izonyamalala? Ake silinde sibone.