How should we respond to the global trend of tightening e-cigarette regulations?

As awareness of the health risks of traditional tobacco continues to grow, the regulatory landscape surrounding e-cigarettes, as a new tobacco alternative, is also evolving. Governments around the world are introducing stringent regulations and policies to regulate the e-cigarette market and protect public health.

First, let's review the current state of the global e-cigarette industry and policy trends expected through 2024:

1. Continued Market Growth
E-cigarettes were once one of the fastest-growing sectors. Although growth has slowed due to regulatory measures, the total volume is still growing, and at a faster rate than most other sectors.

2. Diversified Product Types
Currently, the e-cigarette market offers a wide variety of product types, primarily disposable and refillable pods. Product updates are accelerating.

3. Increasingly Stringent Policies and Regulations
Governments around the world are continuously strengthening their regulation of e-cigarettes. Major markets such as Europe and the Americas have introduced regulations, including strict customs crackdowns on smuggled e-cigarettes, advertising restrictions, and market access licensing.

4. Consumers are becoming more rational.
Previously, consumers prioritized product appearance, but now they prioritize practicality.

In this context, how should e-cigarette manufacturers and suppliers respond and achieve sustainable development? Technological innovation and product upgrades are the only way forward. Technological innovation can help us develop safer and healthier products that meet market demand.

1. Intelligent Technology:
By integrating sensors and smart chips, we achieve precise control of atomizer temperature and vapor volume. Another important technology is age recognition, which aims to prevent underage e-cigarette use.

2. New Material Research and Application:
Using recyclable batteries reduces environmental pollution from discarded batteries.
Extracting oil from plants replaces chemical oils.

3. Innovative Packaging and Design:
Clear and prominent health warnings are printed on the packaging without compromising the product's aesthetics or market appeal.

4. Product Transformation
Increase the capacity of disposable products
Promote open-top and refillable products
Develop nicotine substitutes
Develop derivative products such as nicotine lozenges and nicotine candies

Although the e-cigarette industry faces numerous challenges, including government regulation and market competition, e-cigarettes, as a new nicotine product, still hold broad market prospects in the long term as smokers and young people pursue healthier lifestyles. Companies must continuously innovate, focus on safety and compliance, and enhance core competitiveness to meet future challenges.